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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Constructive criticism

Trevor Cook, one of the authors of the Corporate Engagement blog, took Robert Scoble and Shel Israel to task over the content of Chapter 7 of “Naked Conversations,” their book about blogging, the first draft of which they posted to their “Red Couch” blog. Cook’s critique was blistering at times. (Neville and I discussed it on our most recent podcast.)

How did Scoble and Israel respond? Did they get defensive? Ignore Cook in the hopes he’d go away? Retaliate by slamming Cook’s blog? Tackle each of Cook’s points one by one in the hopes or proving him wrong?

Nope. They told Trevor that their editor was factoring many of Cook’s comments into the chapter and, further, they wanted to add Cook’s perspective to the book.

Could you send us 500 words or so about why you disagree? We’ll post them on this site, and then insert them into the chapter, just above or below the “Blog or Die” subhead near the end of the chapter.

We’d like to use you as a third-party viewer, the same way we used Walt Mossberg in Chapter 2, disagreeing in part with what we had to say on Microsoft, or how Seth Godin in Chapter 3, inserted comments on why word of mouth alone is not enough.

Thanks for helping us write a better book.

Very smart. Trevor has already replied.

05/25/05 | 1 Comment | Constructive criticism

Comments
  • 1.Yes, they certainly lived up to their own ideals about doing the book online I must say. Very impressive.

    Trevor Cook | May 2005 | Sydney, Australia (not NZ)

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