△ MENU/TOP △

Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
SearchClose Icon

Blogger uncovers facts about LA Times reporting, commends GM’s decision to pull ads

Blogs come into play more than once in the story of General Motors’ decision to yank advertising from the Los Angeles Times. In case you missed it, GM wasn’t happy with a review of one of its cars by Pulitzer Prize winning auto writer Dan Neil. Several critics wondered why GM wasn’t addressing the issue on its own Fastlane blog. Meanwhile, Business Week writer David Kiley took GM to task for its petulence after determining there was nothing in Neil’s article that wasn’t factual and that GM was think-skinned for so over-the-top a response to Neil’s call for the ouster of GM’s chairman.

Now, Kiley is backtracking after reading (can’t you hear it coming?) a blog. Kiley writes today, “Website editor/blogger Miro Pacic of Automobear.com dissected Neil’s story and seems to have gotten to the bottom of what the LA Times’ ombudsman is surely evaluating this week.”

The blog post is lengthy and well-researched, pointing out that Neil’s commentary was based on facts that were skewed to support his point of view. “Directionally, Neil’s criticisms of GM are defensible,” Kiley writes. “But he may be guilty in this case of shaping certain data to back up a point he decided to make before getting the data…Where he seems to have erred is in pulling in ill-reported data points to substantiate his opinion.”

I was never troubled that GM didn’t address its decision to pull advertising on the Fastlane blog, which from the get-go has been positioned as a place to talk about product, period. I was a bit troubled by GM’s decision to withdraw advertising because of a review it didn’t like, given the wall that is supposed to exist between editorial and advertising. But if a newspaper’s writer is deliberately misconstruing facts in order to validate the bold call for the dismissal of the CEO and the top product exec, I sure as hell wouldn’t want to support that reporter’s publication with my advertising dollars.

Kudos to Automobear.com for an outstanding bit of reporting that rivals the investigative work of most professional journalists (none of whom, by the way, seem to have looked into the Times’ coverage).

UPDATE: Last night, GM Communications VP Gary Grates posted a mesage to the GM Fastlane blog addressing the decision to yank advertising from the LA Times. Twenty-nine comments have been added so far to the post, which stays firmly on the product focus originally intended for the Fastlane blog. The comments reflect that continued focus.

Comments
  • 1.Too many cowardly companies let lousy reporters get away with bad and unfair writing. It's probably because too many PR people are chickens, scared some reporter will seek retribution.

    After all, as many an editor has said, don't pick fights with people who buy ink by the barrel.

    But in the age of internets and blogs and lots of people willing to check facts, the advantage in bad reporting situations has swung in favor of the good PR people willing to defend their orgnizations against bad journalism. Now we/they (the good PR people) can embarrass editors into looking into the behaviour of and correcting the errors of, sloppy or unfair journalists.

    Maybe I'd feel different in this case if I did not think the G6 was a sharp car, and if I didn't think journalists have screwed up the GM story for years.

    None of the above is to say that GM advertising, cancelled or not, is any good. Buick Allure advertising in Canada (the car has a different name in the USA)uses chrome door handles as a selling point. Wow.

    Brian Kilgore | April 2005 | Toronto

  • 2.Hello friends! Really nice place here. I found a lot of interesting stuff all around.
    Unique Gift Baskets

    David Vels | October 2005 | usa

Comment Form

« Back