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The Hobson & Holtz Report #818: Do we really have to take emoji seriously?

The Hobson & Holtz Report

Intro: New FIR Podcast Network show: The Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter… Read More »

Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

Friday Wrap #163
Wrapped Peanuts characters photo courtesy of Sarah Joy
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been… Read More »

Who will be first with Virtual Reality B-roll?

Google CardboardWhich company or agency will be the first to include Virtual Reality files as part of a PR pitch?

Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery (including B-roll) or an image gallery.

In a couple years, it’s likely we’ll add Virtual Reality (VR) to the list of assets that will increase the odds of a successful pitch. The idea of producing VR B-roll may induce guffaws and eye-rolls today, but marketers and… Read More »