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Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade

Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Another… Read More »

Communicators: Tell management what can’t be communicated

Communicators have to stop being hired guns

In Hollywood Westerns, the hired gun is called in to clean up the town after problems have spun out of control. (The problems usually involve a cattle baron.) More often than not, communicators are the hired guns of business. Unless they have that coveted “seat at the table,” they are never part of the decisions they’ll wind up having to communicate. Even then, leaders often make misguided decisions and think the communications team can spin gold from them.

This hired-gun mentality is a key reason for PR’s reputation as spin doctors. The expectation from leadership: “We screwed up. Make it sound okay.”

In today’s environment,… Read More »

Friday Wrap #184: Conflating PR and lobbying, reporters’ pitch preferences, PR’s data woes, and more

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

New York… Read More »