“I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest.”
That was the message I got from a corporate communications manager in mid-May. It wasn’t the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications function have changed so dramatically that, unless we change too, the very notion of a discrete employee communications function could be rendered obsolete.
Conventional wisdom has led companies to spend countless billions of dollars in an effort to turn supervisors into communicators.
The conventional wisdom is that the relationship between employees and their supervisors is the key to engagement. Bolstering the argument that the relationship is vital is research from Gallup—the organization that, for all practical purposes, invented the concept of employee engagement—that found about half of people who quit a job do so “to get away from their manager.”
To be sure, the employee-manager relationship is a key to engagement, but it’s not the only one. It may, however, be the hardest Read More »
Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…
CEOs and CFOs who offer explanations (and excuses) for Read More »