In the mid-1980s, when I worked for Mattel, I got a bug up my ass about including an article by a celebrity writer in my quarterly magazine, which went to employees, investors, key customers, partners, suppliers and other audiences. At first, I reached out to Erma Bombeck; I just loved the idea of her writing about vacuuming up Barbie shoes. She was too busy, according to her agent, so I next tried Ray Bradbury. Bradbury was a big fan of the company, having taken a tour several years earlier, and he agreed to do it.
The article Bradbury wrote was great. I was, however, surprised to find that it needed editing. But then I recalled what Read More »