Holtz Communications + Technology

by guest blogger Pete Shinbach

What’s with the word “awesome?”  I remember when awesome things were…. well, they were awesome. The Egyptian pyramids are awesome.  So’s Peru’s Machu Piccu, the Great Wall in China and Michelangelo’s Sistine Chapel ceiling. In my lifetime, landing on the Moon was awesome.  So was the discovery of the polio vaccine and Don Larson’s perfect game.  But today, the bloom’s off the awesome rose. Two examples.

First, a…

In the mid-1980s, when I worked for Mattel, I got a bug up my ass about including an article by a celebrity writer in my quarterly magazine, which went to employees, investors, key customers, partners, suppliers and other audiences. At first, I reached out to Erma Bombeck; I just loved the idea of her writing about vacuuming up Barbie shoes.…