FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStock
Language translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz to explore the various dimensions of language translation as a dimension of communications are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the… Read More »

Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

Fiction’s place in the content marketing mix

StorytellerProducing a steady flow of content to satisfy the needs of a content marketing effort is a heady enough challenge for communicators. Translating technical information into content people will want to read, talk about and share takes the challenge to a whole new level.

For a lot of companies, it’s the technical side of the story that would make customers flock to their products—if only that complicated technology were more easily explained.

In the world of research, the dry, inaccessible nature of reports has resulted in a movement towards employing fiction as a means of presenting findings. It’s a movement that could, and should,… Read More »

Friday Wrap #31: Consumers embrace social media for brand engagement, AR poised to grow, and more

New Year's Wrap

(c) Can Stock Photo
The Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: I hope everyone has a very Happy New Year?

Digital fully integrated into technology consumers’ lives

A new study from IDG Research Services reveals the degree to which social media, video and mobile devices have become integral parts of consumers’ decision-making processes. The Echo Effect: understanding the Value of Tech Buyers found that 95% of respondents use at least one… Read More »

Metaphors be with you

Decades ago, my friend Gary Kemper gave me this bumper sticker. I like it so much I have never put it on a car. Cars come and go, and bumpers even more frequently. I kept it on a bookshelf where I could see it whenever I passed by, even as it has gotten somewhat worse for wear:

Metaphors be with you bumper sticker

Metaphors are an important part of language, a notion that was reinforced when I listened to the latest episode of Slate’s Lexicon Valley podcast. While discussing the language of the “fiscal cliff,” hosts Bob Garfield and Mike Vuolo point out that we use metaphors once about every 20 to 25 words. That’s about five or six times per minute.

We’re not talking… Read More »

Seven reasons to use lists in blog posts

I recently read a post taking issue with the number of blog posts that employ lists. You know the posts I’m talking about. Just today, Mashable offered, “Six Slick Ways to Customize Your Kicks Online.” Problogger recently offered, “5 Tips to Grow Your Twitter Presence.” Copyblogger offers, “6 Questions to Ask Before You Spend a Dime on Graphic Design.”

Jay Dolan, author of “The Anti-Social Media” blog, argues that lists are little more than the lazy blogger’s approach to avoiding deep thought.

With a list post, a blogger doesn’t have to think about transitions and the overall structure of the post. Unless a blogger works very hard…

Read More »

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