Friday Wrap #172: Peeple won’t end well, the rise of “plogging,” Boomers consume more content

Friday Wrap #172The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.


New people-rating app: This won’t end well—Peeple is a new app that works like Yelp, but instead of rating services, you… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.


You know that social media policy you rolled out?… Read More »

How Ray Bradbury came to write an article for me

My Mattel business cardIt was the summer of 1986.

I was halfway through my four-year tenure at Mattel, Inc. Bad times were on the horizon. Soon, the company’s finances would suffer and leadership would implement cost-cutting measures, including a crippling experience with McKinsey & Company’s dreaded Activity Value Analysis. But for now, budgets were still untouched and the Employee Communications Department cranked out a monthly newspaper for all employees and a quarterly magazine for employees, shareholders, partners, and other important audiences.

The magazine, which I established soon after starting at Mattel in 1996,  was called Windows. The name… Read More »

Microcopy for masochists

A curious trend is proliferating around the web. You arrive on a site and, while reading whatever it is you came to read, a pop-up appears. You look for the prominent X to close it, and instead you see two options. One is the call to action, something like, “Yes, I want to know more!” The other insults and demeans you with a prompt along the lines of, “No, I’m not interested in doubling my income while saving innocent kittens from torture at the hands of terrorists.”

Okay, that’s an exaggeration, but nevertheless, closing the pop-up requires you to agree with a statement that basically suggests you’re an idiot for taking that path.… Read More »

Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees

Venice wrappedf up in 2011
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. Hoeppner
Greetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast).


Edelman releases 2015 Trust Barometer—Upholding an annual tradition at the Davos economic forum,… Read More »

FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStock
Language translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz to explore the various dimensions of language translation as a dimension of communications are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the… Read More »

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