A collaborative list of what to monitor

Cameron Olthuis got the ball rolling on his blog, “Pronet Advertising,” with a list of “10 things you should be monitoring.” Steve Rubel took the ball and ran with it, adding more items to the list. Jeremiah Owyang added seven items on his blog. Then Joseph Jaffe extended the list further on Jaffe Juice.

No doubt, several others in the communications blogging community can add more to this list, but the fragmented nature of blogs means some will add to one list, others to another, and the whole collaborative effort will spiral into chaos.

But that’s what wikis are for. So I’ve copied the entire list as it stands to The New PR, where… Read More »

Social media in the enterprise: Part IV

More examples of organizations using social media as part of their internal communications efforts. This one comes from Niall Cook, UK-based Netcoms director for PR agency Hill & Knowlton:

We were the first agency of our size to set up a blogging community for our staff One of the key reasons for doing this was to expose our consultants to social media. We don’t believe in blogging inside the firewall - if something’s worth discussing it’s worth discussing with others - but what we are seeing is how these blogs are actually driving internal conversations across geographies, time zones and practice areas. You only need look at…

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Marketing via Wikipedia

I’m sitting in an airline lounge at Dulles, having just finished a talk on new media to the annual gathering of US Army Public Affairs officers. During the talk, I showed the Wikipedia entry for the US Army and for the Army’s 101st Airborne Division, pointing out that the Army had an opportunity to ensure the content posted there was accurate. I also suggested that Army information not included on Wikipedia could be added.

Here at the airport, checking my feeds, I came upon an article by a PR blogger of whom I’d been unaware, Rohit Bhargava, who writes the “Influential Interactive Marketing” blog, “Reflections on creating compelling… Read More »

Could community wikis be the tipping point?

At the New Communications Forum last week, pretty much everybody agreed that blogs were no fad, but wikis evoked a less enthusiastic response. Some conference participants shrugged them off as too technical and complex for the average user. Even Wikipedia is revised most frequently by a relatively small group of regulars.

Nobody argues that wikis make it easier to generate web content than working in HTML or a web authoring app like Dreamweaver. All that’s missing from wikis to get people using them is real motivation. A company called Wetpaint just may have found that motivation.

If you own a dog, odds are you love that dog. (Mine’s… Read More »

You can be annoying if you just stay anonymous

Spirit of America defines its mission as extending “the goodwill of the American people to assist those advancing freedom, democracy and peace abroad.” Advancing freedom and democracy includes free speech based on the introduction of a blog and wiki by the organization designed to aid individuals in repressive countries to blog anonymously. In countries like China, Saudi Arabia, Iran and others, blogging your mind can land you in jail, so the ability to maintain anonymity becomes important.

According to a press release, the BlogSafer wiki…

...hosts a series of targeted guides to anonymous blogging, each of which outline steps a…

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