Holtz Communications + Technology

On last week’s edition of This Week in Tech, the panel unanimously belittled Google for its announcement of a Chrome web store. Questioning the point of the tool, frequent panelist John C. Dvorak summarized the rest of the group’s befuddlement by asking whether people couldn’t just go to the application’s website.

Of course they can, but as the number of apps proliferate, having them aggregated…

Not that long ago, a chorus of voices rose in opposition to advertising campaigns that drove consumers directly to a Facebook page at the expense of the company’s website. They raised all kinds of alarms over this approach, from lack of control (what happens if Facebook shuts down?) to SEO issues (why would you want to share the link love with…

BooneOakley, an independent advertising agency, took one of those bold social media steps by redirecting its home page to a video on YouTube. The beginning of the video features the elements of a home page we’ve come to expect: an “about us” link, a “contact” link, a news section and the like. Clicking on these “links” either fast-forwards you to the part of the video that features the…

Twitter and Facebook’s rising popularity have altered the online habits of more than a few people. Given the volume of information that comes our way through the tweets and status updates of those we follow, many are now convinced that the news finds us.

Certainly I discover a lot of interesting news by way of shortened URLs embedded in tweets, and the…

I understood Jonathan Schwartz’s enthusiasm when he suggested, during a talk a couple years ago, that a Sun Microsystems intranet really wasn’t necessary with so many employees blogging. It still didn’t make any sense to me, though. Would it really be easier to find benefits information on employee blogs than on an intranet benefits page? And how, exactly, would an employee enroll for…

With only so many hours in a day, I have to choose where to commit my energy. As a result, some projects take a back seat. But after pondering two sets of data, I’m recommitting myself to my Stop Blocking initiative.

But it won’t do any good if I do this by myself. I need help to keep the wiki updated.

Bear with me, and…