Posted on December 30, 2014 9:48 am by Shel Holtz | Content | Technology | Web
Conventional wisdom among designers led to most early websites contained in a horizontal rectangle that required no scrolling. Employing an old newspaper concept, designers resisted putting any content “below the fold,” or beyond the bottom of the visible browser window, since readers didn’t scroll. If you wanted your content to be seen, it needed to be above the fold.
There is a growing…
Posted on November 21, 2014 9:11 am by Shel Holtz | Pinterest | Advertising | Brands | Business | Facebook | Marketing | Mobile | PR | Social Media | Social networks | Twitter | Web
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
NewsYour private webcam isn’t so private—Leveraging a vulnerability in private webcams—the fact that a lot of people don’t reset…
Posted on April 15, 2014 11:20 am by Shel Holtz | Brands | For Immediate Release | Technology | Web
The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience…
Posted on March 14, 2014 8:13 am by Shel Holtz | Sharing and Collaborating | Content | Advertising | Brands | Business | Crisis Communication | Facebook | Intranets | Marketing | Media | Twitter | Web
The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that…
Posted on August 6, 2013 3:49 pm by Shel Holtz | Brands | Social Media | Technology | Web
In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.
Since then, the nature of engagement has solidified:…
Posted on July 26, 2013 8:04 am by Shel Holtz | Visual Communication | Brands | Business | Content Curation | Ethics | Facebook | Google+ | Marketing | Mobile | Twitter | Web
Image (c) CanStock PhotoYou have undoubtedly already heard about Facebook, which is suddenly a darling among investors again as its mobile advertising platform has taken off, stoking profits more in line with the market’s expectations when the company first went public. Data reveals that Facebook is beating out niche sites for local searches, and the number of mobile users in the U.S.…
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