The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.
The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party Read More »
The Friday Wrap is my weekly review of news items and posts that caught my attention. It’s not a look at the big digital and social news of the week; I figure you’ve already seen that stuff elsewhere. As I see these items, I save them to my Tumblr link blog; on Friday morning, I choose from the collection the items that appear here. Please feel free to follow the blog to stay on top of all these items I believe are useful for communicators to know.
Above the fold
Content marketers trying to reach the increasingly influential and valuable millennial market, listen up: people born between 1977 and 1997 trust user-generated content 50% Read More »
In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.
Since then, the nature of engagement has solidified: It occurs with likes, plus-ones, comments, shares and sometimes one-through-five-star ratings. Now, After years of liking this and sharing that—on computers, tablets and smartphones—the way we engage is starting to feel as old as visiting a Read More »
Image (c) CanStock PhotoYou have undoubtedly already heard about Facebook, which is suddenly a darling among investors again as its mobile advertising platform has taken off, stoking profits more in line with the market’s expectations when the company first went public. Data reveals that Facebook is beating out niche sites for local searches, and the number of mobile users in the U.S. and the U.K. jumped 20 percent last month alone. But while Facebook was basking in the limelight, other news was reported that may have slipped by unnoticed. The Friday Wrap is a rundown of some of those stories that I found particularly interesting. You Read More »
(c) Can Stock PhotoThe volume of news of interest to PR and marketing professionals this past week was impressive, and a lot of the stories you may have missed focused on the growing importance of video. Thus, video dominates much of the reporting in this week’s Wrap. Be sure to scroll through all the stories I tagged to consider including in the Wrap; I archive them on my link blog at LinksFromShel.tumblr.com.
Bringing fans into your videos
A lot of the material I tagged this week has to do with video, and there’s a consistent theme running through it: the role of your customers—including fans and influencers—in boosting your videos’ Read More »
(c) Can Stock PhotoEarning coverage in the mainstream press is harder than ever for two reasons.
First is the reduced opportunity for coverage. By 2010, newsrooms had 30% less staff than they had at the turn of the century. The reporter who used to cover your company is gone; now there’s a reporter who covers your industry, or several industries. He has less time for you and your pitch. Newspapers have fewer pages than before. A 2008 study showed that 34% of newspapers had reduced business coverage; only 17% had increased it. High-priced veteran reporters are being replaced with younger tech-savvy journalists who have no long-standing Read More »