Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would Read More »
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing. This week, an unusual amount of Twitter news crossed my feeds, so I stuffed it all in a dedicated Twitter section.
FBI’s advice: Tape over your webcam—Straight from FBI Director James Comey: It’s just common sense to cover up your webcam. Comey took some ridicule for admitting he does it, but he noted that most government workers do it so “people who don’t have authority don’t look at you.” The takeaway: Mock away, but if you value your privacy, you’ll pay Read More »
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating Read More »
Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…
The Cincinnati Zoo, which has had enough of the critical Harambe memes so it shut down its Facebook and Twitter accounts.
Apple’s efforts to introduce a Snapchat-like app, which Facebook has already done with its new iOS-only Lifestage app, all while a growing number of teens are abstaining from social media (but not smartphones).
I extract itemsfor the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weely email briefing.
Google Plus takes another hit—Google has been marginalizing Google Plus for some time and the trend continues with the announcement that G+ Hangouts on Air will be discontinued as of September 12. Instead, Google is moving Hangouts on Air to YouTube Live. Several of Hangouts on Air’s best features aren’t making the transition, notably the Q&A tool. Google suggests you use the Q&A feature in Google Slides instead. The takeaway: Google Plus is dead. It just hasn’t fallen Read More »
Two new sections make their debut in today’s Wrap: Video (which may well become a recurring section) and Instagram Stories (just because there was so much diverse reporting on the new Instagram feature). The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just Read More »