Friday Wrap #237: Split feeds, bloated numbers, success with memes, what influencers want, and more

Friday Wrap #237I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Announcement

After 21 years as an independent consultant (which followed 19 years in the corporate world), I have re-entered the corporate world. As of Tuesday, I am director of Internal Communications at Webcor, one of the largest commercial construction companies in California. I am excited about what lies ahead for me in this role. As for this newsletter, I plan to keep it going. It may be shorter, given that my time has become much less flexible, but cranking out HC+T Briefing… Read More »

Friday Wrap #233: Twitter doubles characters, Alexa gains ground, video pivot fails, AMC bets on VR

Friday Wrap #233I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter expands to 280 characters—Twitter’s 140-character limit will soon be a thing of the past. The company is expanding the limit on posts to 280 characters. Only some users have access (though several people have published tricks to get access to the expanded limit, including using Tweetdeck). The company said it’s confident that change will be positive but wants to test it with a small group before expanding it to everyone. Takeaway: See the next item. Read more

How… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

Friday Wrap #222: Social media diversfiies the news you see, astroturfing Reddit, online harassment

Friday Wrap #222I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communications: Upcoming Webinar

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

The… Read More »

Friday Wrap #217: WaPo on Reddit, GIFS from data, AVEs persist, Mastodon grows, VR growth slows

Friday Wrap #217I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook community moderation guidelines leaked—Materials used to train Facebook content moderators has leaked, exposing some troublesome guidelines that the company is struggling to explain. Among them, live-streamed suicide attempts are fine “as long as they are engaging with viewers and threats to kill more than five days in the future are not to be viewed as a high priority. The guidelines address child abuse, animal cruelty, nudity, and other sensitive issues, offering… Read More »

Friday Wrap #216: MP3’s demise, influencers at risk, Medium exodus, CMO promotions, snark’s appeal

Friday Wrap #216I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

FCC votes to end net neutrality—The U.S. Federal Communications Commission voted 2-1 to open debate on a proposal to reverse the Title II designation used to enforce net neutrality and on whether the FCC should impose net neutrality rules through other mechanisms. The takeaway: Make your voice heard. Leave a comment on the FCC’s public comment page. Without net neutrality, the ability of small companies to compete against those who can pay for faster access will be… Read More »

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