Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your… Read More »

Friday Wrap #94: New Twitter features, Google Glass class, marketers struggle with digital, and more

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

Twitter makes photos more social—Twitter has introduced two new mobile features designed to make photos on the platform more social, according to the Twitter blog. Taking a page from Facebook, Twitter has enabled tagging, letting you tag up to 10 people in an image without affecting your 140-character… Read More »

Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Friday Wrap #91: Apple goes social on Tumblr, Getty opens images, PR pros volunteer for Ukraine

Friday Wrap #91You didn’t offer a whisper of protest to the new format for the summary of stories and posts from around the Web, so I’m sticking with it. By the way, I’m writing from a hotel room in Los Angeles—my hometown—where I’m speaking at the Global Intranet Forum. You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

Top stories

Apple, notoriously absent from social media when it comes to hardware, has launched into social media in an unlikely place. The Tumblr blog at isee5c.tumblr.com is dedicated to the lower-cost, multi-color iPhone. The… Read More »

FIR Interview: Eric Sauve, co-founder and CEO, Foko (think of it as Instagram for the enterprise)

Foko, photo sharing app for the enterpriseAnything that takes root on the Web eventually finds its way into the enterprise. Social visual communication has exploded in the last few years with the success of Instagram, Pinterest and other tools, along with the surge in photo sharing via Facebook and other social networks. Creative internal communicators found ways to take advantage of these external resources for internal purposes, but how long would it take before tools designed for employee-to-employee photo sharing emerged?

Foko is the first app designed for the enterprise. Launched at Demo 2013, Foko earned coverage from GigaOm, Simply Communicate, and BetaKit, among… Read More »

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