Shrink-Wrap #4: Is every company still a media company?
It has been seven years since Tom Foremski proclaimed that “every company is a media company.” In the wake of that observation, a lot of companies embraced brand journalism…then stopped. Meanwhile, media companies have continued innovating. Can we say our companies behave like media companies when media companies have moved beyond content portals?
08/04/16 | 1 Comment | Shrink-Wrap #4: Is every company still a media company?