Rocketboom debuts its ad

Funny, isn’t it, that the blogosphere was abuzz when Rocketboom auctioned an ad, but barely a whisper was heard yesterday when the ad debuted at the end of the normal Monday segment. More attention should be paid.

This whole social computing phenomenon is gradually, glacially changing the face of communications, covering the spectrum of advertising, marketing, and public relations, along with all their sub-classes (like investor relations and employee communications). Steve Rubel reported yesterday on a Forrester report on social computing that reached this conclusion:

To thrive in an era of Social Computing, companies must abandon…

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Firefox extension brings file-sharing to browser

There are a lot of ways to share files. You can email them. You can upload them to services like Flickr or YouTube. You can use software like FolderShare (recently acquired by Microsoft). But if AllPeers turns out to be more than just vaporware, it could not only revolutionize the way people share pictures and videos, it could motivate the next big surge of Internet Explorer-to-Firefox conversions.

According to its website—which has been the source of considerable buzz in the blogosphere over the last few days—the extension will use peer-to-peer technology to allow you to share selected files with people you choose using nothing more… Read More »

Skype: A new channel for video?

It’s that time of year when a few thousand bloggers and pundits offer up predictions for the year ahead. I don’t do it. In July 2004, I would never have been able to predict podcasting, which started gaining visibility the following month. These days, making predictions is just an opportunity to look stupid. You’ll either miss the boat entirely or foresee the obvious (e.g., a sharp rise in vidcasting).

Take, for example, Skypecasting Television. Never heard of it? Me neither, until yesterday. It’s another introduction into the channel space I never would have been able to predict. Here’s the lowdown:

Skypecasting TV taps into Skype or… Read More »

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