Posted on May 4, 2007 3:00 pm by Shel Holtz | Edge Content | Video | Web
David Kiley, writing in BusinessWeek’s “Brand New Day” blog, likes the way Shell Oilteased him from a snort commercial on MSNBC to the company’s website where he watched an appealing nine-minute video. The tease approach has been effective before: Remember Nike’s cliffhangere commercials that required a visit to the website to see how they ended? But there are other ways to seed a video.
Business…
Posted on April 20, 2007 10:07 am by Shel Holtz | Audio | Blogging | Video
The kerfuffle over live blogging isn’t likely to subside any time soon, given the growing popularity of live online communication. Add audio and video to the mix and the people who hold live blogging in disdain are likely to go apopleptic.
To summarize, the foes of live blogging don’t like its instant nature—they’d rather bloggers took notes offline then pondered those notes for a while before…
Posted on February 19, 2007 4:47 pm by Shel Holtz | Internal | Social Media | Video
For some time now, I’ve been urging companies to establish employee blogging policies. I still think that’s the case, but I’m also wondering how effective they’ll be if employees have something they really want to get off their chests. And, of course, a blogging policy won’t help if employees take their gripes to YouTube.
Two cases in point:
- Steven Silvers reports on a Consumerist item about a…
Posted on February 6, 2007 3:09 pm by Shel Holtz | Technology | Video | Wireless
On “For Immediate Release” yesterday, I reported on results of a study that focus on the increased use of mobile telephones for activities other than phone calls. Consumers use an average of 4.8 features on their handsets, ranging from text messaging (the most dominant use) to software downloads, coupon retrieval, and alert services. My point was the companies ignore mobile phones as a…
Posted on January 7, 2007 4:27 pm by Shel Holtz | Blogging | New Media | Video
Andy Abramson is one a bazillion or so bloggers who are in Vegas for CES this week. He offers some interesting insights into changes in who gathers and disseminates news:
Take the Technology Evangelist, Benjamin Higginbotham, and the way he is applying creativity in blogging to the next level, using video blogging, on the spot reporting and video mail to tell…
Posted on January 7, 2007 4:11 pm by Shel Holtz | Technology | Video
Steve Outing, writing in Editor & Publisher, offers advice to small newspapers in order to “keep up with the times and resist the industrywide trend of flat or declining print readership and loss of advertising dollars to new forms of media.” One of the 10 tips: Don’t hire print-focused journalists.
I first read this tip on Jim Horton’s blog; Jim noted that the same advice could…
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