Posted on July 29, 2007 10:36 am by Shel Holtz | Video
I haven’t seen much reporting of the report from the Pew Internet and American Life Project on online video, but I found the results to be important:
More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.
Why any…
Posted on July 25, 2007 12:04 pm by Shel Holtz | Audio | Mobile | Video
I hadn’t even heard of Twango until yesterday, when the announcement came down that Nokia had acquired the multimedia file sharing site. Nokia apparently looked at about 75 companies before settling on the 10-person firm running out of the founder’s basement. The fact that the company is made up of former Microsoft employees who get Internet services had something to do with the…
Posted on July 22, 2007 9:33 am by Shel Holtz | Intranets | Video
I was intrigued when I read an IT Business piece a few months back paraphrasing Accenture CTO Donald Rippert:
Rippert looked at YouTube and wondered why a teenager can find a an amateur video on the site quickly and easily, but finding a video of a corporate presentation in a business’s archives is next to impossible if you don’t know the exact title of…
Posted on July 8, 2007 8:06 pm by Shel Holtz | Marketing | Video
YouTube is a channel, not a strategy or a tactic. The tactic that might compel you to upload a video to YouTube would be more like, “Seed a video online in order to get the most possible exposure in hopes the video will go viral.”
The odds of your video going viral are better if the video is available in more than one…
Posted on May 30, 2007 11:45 pm by Shel Holtz | Video | Wikis
I don’t know what’s so complicated about wikis, but try explaining them to someone who’s never heard of them before, and they just can’t seem to grasp it. Thank goodness for Lee LeFever over at CommonCraft, whose new video does for wikis what his last video did for RSS. The next time you need to explain a wiki to someone, just show them this:
Posted on May 17, 2007 10:52 am by Shel Holtz | Marketing | Video
If you’re looking for an example of how to take a marketing campaign viral, Elave may or may not be something you’d want to show to management. The British skin care company has launched a new campaign to spotlight the fact that its products contain no chemicals and therefore they “have nothing to hide.” To drive the point home, the models in the campaign videos…
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