Posted on November 5, 2007 10:49 am by Shel Holtz | Marketing | Media | New Media | Social Media | Video
Kevin Dugan tagged me on the MediaSnackers meme, a concept I’ve been digesting (pun fully intended) before juping into well-covered territory. The question: How do you respect MediaSnackers?
By way of background, Jeremiah Owyang started the meme on October 24 by presenting the video from the MediaSnackers site and offering a terse definition:
What???s a mediasnacker? Folks who consume small bits of information, data…
Posted on October 30, 2007 6:03 pm by Shel Holtz | Business | Ethics | Marketing | Video
A couple days ago, as I was checking out the latest view-count for the Dove “Onslaught” video on You Tube, I stumbled upon a video that took the “Self-Esteem” campaign to task. The video—which included bits and pieces from “Onslaught”—called out Unilever for its alleged hypocricy: The same company that owns Dove and its “Campaign for Real Beauty,” which decries the expectations the beauty and advertising industry force on…
Posted on October 26, 2007 9:44 am by Shel Holtz | Video
Here in Contra Costa County, the local daily newspaper (to which I still subscribe), the Contra Costa Times, used to invite residents to sit in on the editorial budget meeting, those closed-door sessions in which the newspaper’s editors discuss the day’s stories and decide which ones make it to the front page. (If you’ve seen or read “All the President’s Men,” you know how important these…
Posted on October 20, 2007 10:06 am by Shel Holtz | Audio | Podcasting | Video
Warning: Long post follows!
I arrived at a client meeting early and had time to kill, so I popped my wireless broadband card into my laptop and hammered out a post on podcating I’d been mulling over for some time. I figured I’d get a few comments—three, maybe four. But more than 30? Funny, isn’t it, how the posts you think will spark an outpouring of…
Posted on October 16, 2007 10:58 am by Shel Holtz | Podcasting | Video
I’ve had this post in mind for a couple months now. I’ve put it off due in part to my travel schedule and in part because I wanted to chew on it a bit more. It’s certainly not a new topic; in fact, it’s well-worn territory:
Why hasn’t audio podcasting become mainstream?
I utterly reject the argument posited by some very smart people (like Chris Brogan) that the…
Posted on September 18, 2007 9:48 am by Shel Holtz | Marketing | Video
Head on over to PRWeb and you’ll find a prominent link on the home page to a video that explains what distinguishes PRWeb form its competition. The video, produced by Lee LeFever and CommonCraft, applies the same “Plain English” approach used to explain online tools like RSS, social networks, wikis and Google Docs.
It’s the first time the “Paperworks” concept has been sought out by a company as a…
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