Friday Wrap #220: Renamed AVEs still suck, trust in newspapers grows, older Americans get social

Friday Wrap #220I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers “one true answer” (even though the answer could be different each time based on algorithms that choose from multiple search results). For SEO experts, the challenge is getting their content into the mix. It’s even… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

Friday Wrap #215: Can AR save print? Does print need saving?

Friday Wrap #215I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Upcoming Free Stuff

Free crisis communications webinar—Next Thursday at 2 p.m. EDT, I’ll join Jen Zingzheim Phillips for a fee webinar on crisis communications hosted by Carma, the company that owns media monitoring service CustomScoop. Did I mention it’s free? Register

Panel on measurement planning will be broadcast—Also on May 18 at noon EDT, I will moderate a panel of Fellows from the International Association of Business Communicators on how to plan for measurement of… Read More »

Friday Wrap #214: Alexa sees, United scrambles, influencers clean up, apps add AR, and more

Friday Wrap #214I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

It’s looking worse for Twitter—Twitter’s user base grew in the last quarter, but revenue fell while the company was outbid for Thursday Night Football live-streaming by Amazon. The takeaway: Twitter is an important conduit for news and information, but without any light at the end of its revenue tunnel, its prospects are bleak. If something doesn’t change in a hurry, I would expect Twitter to be acquired. Read more

Can 24/7 live-streaming save Twitter?—Twitter plans to air… Read More »

Friday Wrap #212: Workplace for free, introducing Mastodon, cyborgs at work, engagement efforts fail

Friday Wrap #212 I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose of selling cans of soda. Even Dr. Martin Luther King’s daughter has expressed her displeasure, leading the company to withdraw the commercial. Some analysts speculate this ad misfire will have longer-lasting fallout than most and could hurt sales.… Read More »

Friday Wrap #210: China blocks Pinterest, bots flood Twitter, video search arrives, Lowe’s tries AR

Friday Wrap #210I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Note: The Friday Wrap will take a break next Friday, March 24, while I’m traveling on business and won’t have time to put it together.

News

China blocks Pinterest—Add Pinterest to the list of website now kept from the Chinese population. How Pinterest has escaped the Great Firewall this long is a mystery since China blocks pretty much all Western social networking sites, but now the hammer has come down. The takeaway: Reaching the 721 million Chinese users of the Internet… Read More »

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