A very happy Thanksgiving weekend to my American readers! I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Anonymous blogging platform launches—Telegram—the popular privacy-focused messaging app that features robust encryption and self-destructing messages—has introduced a new blogging platform that lets people share stories anonymously without the need to register for an account. Dubbed Telegraph, the service is “the most lightweight blogging platform ever,” according to TNW. visit the site, add a title and your name (or Read More »
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi Read More »
Facebook’s Workplace arrives—In tests it was called Facebook at Work, but now that it’s available to any organization that wants to pony up for it, Facebook has named its workplace messaging tool Workplace. Designed to take on popular tools like Slack, Hipchat, Yammer, and Chatter, Workplace brings a Facebook-like interface to the enterprise. The tool features groups, updates, the ability to tag people, share files, chat with multiple colleagues, and publish Read More »
Facebook wants to provide free Internet access—Facebook’s Free Basics app has already been deployed in some third-world regions—and killed off in India after being subjected to regulatory scrutiny. But the company is looking to roll it out in the U.S., and has been in talks with the White House and wireless carriers about making it happen. Free Basics “would target low-income and rural Americans who cannot afford reliable, high-speed Internet a home or on Read More »
WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a Read More »