Friday Wrap #187: Ford tweets debate, Twitter opens Moments, MS kills standalone Yammer, and more

Friday Wrap #187I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION

One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a… Read More »

Shrink-Wrap #11: Forget Skittles. Let’s talk chat bots.

It was a toss-up this week. The Skittles-refugee kerfuffle blew up in my feeds, but there were also a bunch of diverse items about chat bots. So let’s talk about both. But mainly chat bots.

Links from this episode:

Friday Wrap #184: VR film wins an Emmy, hashtags come to LinkedIn, Twitter use falls, Gen Z research

Friday Wrap #184I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global climate change is through carbon dioxide release from the burning of fossil fuels.” Once leadership was informed of the findings, according to the investigations, they worked hard to bury them. The PR impact might not have been… Read More »

Shrink-Wrap #9: Be the good guy

Stakeholders expect organizations to invest in making the world a better place, primarily by being active in social justice and sustainability. Because of this well-documented expectation, companies that do good tend to stand out. This was true even in the early 1970s, but this week, Allergan (a former employer) showed how doing the right thing pays off.

Links from this episode:

Friday Wrap #183: Barbie the pitchdoll, Kaepernick’s sponsors, Facebook’s Trending misstep, and more

Friday Wrap #183I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating… Read More »

Friday Wrap #182: Employees can gripe, zoo shutters social media, YouTube plans to go beyond video

Friday Wrap #182I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Employees are free to tweet their complaints—The National Labor Relations Board has finalized a decision initially rendered in March that beleaguered restaurant chain Chipotle was wrong for firing an employee who tweeted complaints about the company, forcing Chipotle to revise its policies. The NLRB is signaling that “freedom os speech is protected for employees who want to criticize their employers on Twitter.” The takeaway: This ruling is consistent with several… Read More »

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