Friday Wrap #160: Twitter Q&As gone bad, Virtual Reality gets real, Meerkat swims with sharks

Friday Wrap #160
Flickr photo of wrapped-up dinosaurs courtesy of Matt Brown
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. Of special note this week: The number of stories on the adoption of Virtual and Augmented Reality warranted its own special section. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re… Read More »

Content discovery: The new Holy Grail of PR and marketing

Help your readers discover great content

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

What would it mean to reputations and loyalty if customers knew that paying attention to us would reveal the kind of content they crave, the same way following Facebook or Twitter helps us unearth entertaining, useful, high-value articles, reports, videos, and graphics?

We already know that customers place a premium on the ability to find great… Read More »

Friday Wrap #157: DMs unchained, Apple ad-blocking, VR in NFL training camp, internal comms lives

Friday Wrap #157
Wikimedia Commons photo courtesy of Andrew Dressel
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Twitter DMs can be as long as you want—Starting next month, you’ll be able to DM your friends on Twitter with a message of any… Read More »

Friday Wrap #155: Google’s game-changer, the net’s slowing growth, the state of print, smart bottles

Friday Wrap #155
Flickr photo courtesy of Matt Reinbold
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast)… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

You know that social media policy you rolled out?… Read More »

Friday Wrap #147: Private Flipboard magazines, collaborative mobile videos, fewer business blogs

Friday Wrap 147
Flickr photo courtesy of Ian Stannard
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Flipboard launches private magazines for groups—Flipboard has launched “Private Group Magazines,” allowing individuals to curate content into the app’s attractive, flippable magazine format and… Read More »

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