FIR Book Review: YouTube for Business, by Michael Miller

YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing… Read More »

Why Your C-Suite Should Love Open Access to Social Media

This is my presentation from BlogWorld and New Media Expo Los Angeles on November 5. It runs a bit over an hour and shows just the slides.

It’s one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos—plus nearly 100 bonus interviews and other bonus content—by picking up the “Virtual Ticket.”

Google+ changes the game with Hangouts. Is your business ready?

I’m not a prognosticator. I resist invitations to predict technology trends. I never write blog posts on the top 10 ways social or digital media will impact business in the new year. It’s just too volatile a space where a single innovation (e.g., Twitter) or misstep can upend the apple cart. (Go back and read the prediction posts from 2006. Nobody predicted Twitter.)

Similarly, I resisted the temptation to predict the impact Google+ would have. Despite the flood of posts claiming it was a Facebook killer, a Twitter killer, a blog killer (wasn’t Twitter supposed to be a blog killer?) or a killer of anything else—along with those that… Read More »

FIR Plus: A test drive of Google+ Hangout

FIR co-hosts Neville Hobson and Shel Holtz were joined by friends of FIR Kami Watson Huyse (of Zoetica), Lionel Menchaca (chief blogger for Dell) and Bryan Person (of LiveWorld) for a test drive of Google+ Hangout, the social network’s video conferencing service. The experience was far from perfect and this video has been edited heavily so you don’t have to sit through the gaps and gaffes. Thanks to Bryan Person for capturing the screencast.

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping… Read More »

Simplicity, integration continue to drive Facebook’s success

Mark Zuckerberg made a critical point during today’s announcement at Facebook headquarters—a point that was glossed over in most of the subsequent (and concurrent) discussions.

The announcement introduced three features: group chat, modifications to the design for chat, and video chat. The demonstration of the video chat feature focused on simplicity. Want to initiate a video chat with a friend? From the chat tab or your friend’s profile page, just click “Call.” If you’re the recipient of your very first Facebook video call, you don’t need to download or install anything. Just accepting the call installs the plugin.

Skype CEO Tony… Read More »

Business be nimble, business be quick

The real-time dimension of social media has challenged businesses to rethink their slow, deliberative processes in order to address the speed with which their brands can be damaged. Every minute it takes to hold conference calls, sit in meetings, get legal review and wordsmith offical responses is a minute in which thousands of uncomplimentary messages can be distributed to millions of consumers.

Today, Delta Airlines has shown how it can be done.

Yesterday, U.S. Army Staff Sergeant Robert O’Hair uploaded a quick-and-dirty video to YouTube expressing unhappiness with Delta. The video, shot on board a flight from Baltimore to Atlanta… Read More »

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