Friday Wrap #241: A new form of protest, the future of media, Alexa for the office, and more

Friday Wrap #241The Wrap was delayed again this week as I settle into my full-time job. Thanks for your patience. I extract items for the Wrap from my link blog, which you’’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

It’s YouTube’s turn to introduce Stories—Whether Snapchat stands or falls, it should be remembered for launching the Stories trend. YouTube is the latest to adopt the wildly popular feature with “Reels,” currently undergoing a test, is “YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators,” according to a senior product manager.… Read More »

Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »

Friday Wrap #234: Inflating numbers, facelifts on Instagram, resistance to new tech, AI for kids

Friday Wrap #234

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

LVPD applauded for online response to massacre—While a torrent of fake news accompanied the horrific shooting in Las Vegas, the Las Vegas Police Department was able to ensure accurate information was available by posting timely announcements and press conferences across its various social media profiles. Takeaway: Institutions can’t think about this after a disaster strikes. Part of a social media presence means being prepared to swing into action during difficult times.… Read More »

Friday Wrap #233: Twitter doubles characters, Alexa gains ground, video pivot fails, AMC bets on VR

Friday Wrap #233I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter expands to 280 characters—Twitter’s 140-character limit will soon be a thing of the past. The company is expanding the limit on posts to 280 characters. Only some users have access (though several people have published tricks to get access to the expanded limit, including using Tweetdeck). The company said it’s confident that change will be positive but wants to test it with a small group before expanding it to everyone. Takeaway: See the next item. Read more

How… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

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