Holtz Communications + Technology

Dell is out with a new blog they created just for me.

No, not really, but given the six months I spend on the road each year, adding Digital Nomads to my feeds was a no-brainer. There’s more to Digital Nomads than a blog, however; Dell is aiming to create a community of hardcore travelers who have embraced digital technology as an…

More than three years ago, in North Idaho, three bodies were discovered in a home. The subsequent search for two other children missing from the house ended a couple weeks later, on July 2, 2005, when Shasta Groene, then 8 years old, was found at a restaurant in Coeur D’Alene in the company of a convicted sex offender named Joseph Edward…

Southwest Airlines has worked hard to understand the dynamics of social media and how to apply new communication channels and models to its business. And the company learns from its earlier efforts.

Southwest recently used Twitter to tease an announcement. It’s not the first time. An earlier tease fell flat when the payoff featured the introduction of new energy drinks to the…

ExxonMobil’s experience in the Twittersphere should serve as a wake-up call for organizations dragging their feet when it comes to paying attention to the social media space. It took only three days from the first time a tweet appeared from a Twitter account called ExxonMobilCorp to capture the attention of mainstream media and investment analysts.

This interest in ExxonMobil’s participation in the…

Participation in social media has been hit-and-miss among the last several IABC (International Association of Business Communicators) chairs. Even with an existing chair’s blog available to them, eliminating the chore of starting a new blog from scratch, IABC’s president, Julie Freeman, has been more likely to post items than the chairs.

(Not that 16,000-strong membershipship has been clamoring to read a chair’s blog, mind…