Posted on October 9, 2009 9:50 am by Shel Holtz | Business | Facebook | Marketing | Social Media | Social Networking | Twitter
Cross-posted from Stop Blocking.
Social media as a marketing mechanism is clearly hot. I can’t scan my feeds without finding yet another report of yet another study detailing companies’ increased commitment to and investment in social media. Here are just a few:
- eMarketer reports on an The Aberdeen Group study that found 63% of companies planned to increase their social media marketing budgets in 2009.…
Posted on October 6, 2009 1:20 pm by Shel Holtz | Advertising | Ethics | Marketing | PR | Twitter
The FTC’s freshly-minuted disclosure rules for bloggers and the companies that reach out to them may be sounding alarms among those who aren’t already disclosure-minded, but a lot of bloggers and companies have always been mindful of candor and honesty. Long before the FTC even began looking at governing a practice that PR people, marketers, advertisers and bloggers weren’t policing for themselves, some…
Posted on August 6, 2009 1:41 pm by Shel Holtz | Social Media | Twitter
Of course, there is no International Tweetup Oversight Board. You’d think there was, though, given the outrage directed at PRSA and its Phoenix chapter after the local group held a tweetup and (gasp) charged admission to cover the cost of the meal .
I admit, when Jason Falls first tweeted this last night, I was dismayed and said so. It would have been…
Posted on August 5, 2009 10:08 am by Shel Holtz | Research | Twitter
There is so much wrong with the conclusions eMarketer has drawn from a LinkedIn and Harris Interactive study of Twitter, it’s hard to know where to start.
The results of the research—conducted in June among US advertisers and Internet users—led eMarketer to conclude:
While marketers, advertisers and members of the media have jumped on the Twitter bandwagon, the average US consumer has not. And without…
Posted on August 3, 2009 5:15 pm by Shel Holtz | Technology | Twitter
One thing is certain about new technologies: The first uses to which they’ll be put are replacements for older technologies. The truly innovative uses come later, after people have been using the tool for a while and discussing its possibilities.
Computers are a good example. When the first PCs were offered to the public, they were used primarily as replacements for typewriters,…
Posted on July 29, 2009 9:10 pm by Shel Holtz | Twitter
My very first AudioBoo is a rebuttal to my good friend Shel Israel’s argument that Twitter should scrap its “Trending Topics” feature:
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