(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly summarize others. If a subject got attention from multiple outlets (as hashtags did this week), I’ll wrap the Wrap with a quick summary of what they each had to say. In the meantime, all I continue to collect all the posts and articles over the course of the week are in my link blog, LinksFromShel.tumblr.com.
Greetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at LinksFromShel.tumblr.com.
Wikipedia deletes 250 accounts linked to paid editing
Wikipedia has rules, and one of the most sacrosanct is its no conflict-of-interest rule. Wiki-PR offers to help brands circumvent those Read More »
Image (c) CanStock PhotoChanges to services at the big three—Google, Facebook and Twitter—lead this week’s review of news, announcements and research. I collect stories for the Wrap in my link blog at LinksFromShel.tumblr.com, which you’re welcome to follow.
Edelman launches Creative Newsroom to support clients in real time
Shrug off the real-time and native advertising phenomena all you like. The skeptics aren’t stopping the world’s largest PR agency from setting up a shop dedicated to “monitoring and responding to relevant social media conversations in real time,” according to Lindsay Stein, writing for PRWee. Creative Newsroom has Read More »
Friday Wrap #71: Reputation risks, content marketing payoffs, B2B on Twitter, QR codes live and more
(c) Can Stock PhotoThe Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at LinksFromShel.tumblr.com.
Losing reputation is the biggest strategic risk for big companies
Ask a typical C-suite or board member what the biggest risk is, and they’re likely to talk about brand trends and the economy. But according to a Deloitte study, reputation and the fallout from reputational damage are the biggest risk large companies face. “Overall, progress Read More »
Companies released more study and survey results than usual this week, providing plenty of fodder for the Friday Wrap. There were also announcements, court verdicts, and other news to fuel the weekly rundown of interesting and important items from the past week. If you’re interested in seeing all the items from which I chose the Wrap’s contents, head on over to my link blog at LinksFromShel.tumblr.com.
Get ready for a new PR crisis: pay-ratio disclosure could outrage stakeholders
When discussing the disparity between the highest and lowest-paid people in a company, the pay ratio is the most commonly cited metric. A CEO who earns only Read More »
The big stories this week centered on twitter’s IPO, announced (of course) in a tweet, and tasteless brand tributes on the solemn anniversary of the September 11 terrorist attacks. (If you haven’t seen AT&T’s tweet or the sign in the Marriott lobby, did you just awaken from a coma?) In the Friday Wrap, I try to report on smaller stories of great interest to communicators that might have slipped by unnoticed. You are most welcome to visit my link blog, LinksFromShel.tumblr.com, where I collect the stories from which I choose items for the Wrap. The link blog also serves as the source of stories for my podcast, For Immediate Release.Read More »