2013-05-16
Posted on May 16, 2013 10:16 pm by Shel Holtz
| Content
(c) Can Stock PhotoThis week’s Wrap comes to you from Amsterdam, where I presented a session on crisis communications in the social media era at Ragan Communications’ PR/Social Media Summit. Fortunately, both the hotel room and the conference venue—ING House—have great WiFi. That matters, as you’ll see in one of today’s items, which I culled from my link blog at LinksFromShel.tumblr.com.
Should your boss be able to fire you for who you like?
Danny Carter worked suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made… Read More »
2013-05-14
Posted on May 14, 2013 5:54 am by Shel Holtz
| Crisis Communication
Last week, while attending a conference where I was the opening keynoter, I was interviewed by a reporter for one of the local TV affiliates. I saw the resulting story (which also featured other conference speakers, notably Lee Odden). I was struck by a comment the reporter made in during the segment. He called U.S. Senator Marco Rubio’s awkward off-camera grab for a bottle of Poland Spring Water “a miss” for the brand because they didn’t capitalize on it.
The lack of a real-time missive from Poland Spring Water was widely criticized when it occurred in February. C|Net proclaimed that Poland Spring blows Rubio #watergate moment, fails… Read More »
2013-05-03
Posted on May 3, 2013 5:22 am by Shel Holtz
| Content
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press… Read More »
2013-04-26
Posted on April 26, 2013 8:39 am by Shel Holtz
| Content
(c) Can Stock PhotoHere’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.
Yahoo’s Mayer finally dishes on telecommuting policy
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »
2013-04-23
Posted on April 23, 2013 9:53 am by Shel Holtz
| Advertising
Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
Other than its public responses, I haven’t found any detailed statements from Epicurous about who was managing the social media activity at the time, why they didn’t suspend their social marketing or what… Read More »
2013-04-12
Posted on April 12, 2013 6:50 am by Shel Holtz
| Content
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the… Read More »
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