“Trust Agents” and the complexities of trust

The ability of organizations to develop relationships of “spontaneous sociability,” the ability to form trusting relationships with diverse strangers, predicts when an organization will compete effectively.

If you think the quote above is a conclusion of the Edelman Trust Barometer or a quote from any of the flood of recent social media-focused books, guess again. It was a key finding of a study concluded in 2000 by the IABC Research Foundation titled “Measuring Organizational Trust” (link opens a PDF).

You would think, reading all the conversation about trust in the social space, that bloggers and others active in social media… Read More »

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