FIR Video Interview with Stuart Bruce and Phil Gomes on PR and Wikipedia

FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.

Currently, a host of communication professionals report having revised entries to reflect accurate financial numbers, spellings of executive names, new or departing board members, employee headcounts and the like. Yet because they are identified as “paid editors” without a neutral point of… Read More »

Trust and transparency take center stage as new law rewards employees for whistleblowing

imageFor some time now, I’ve been advancing the idea that hiring a warm body to fill a vacancy is no longer a viable staffing strategy. Organizations need to hire people they feel they can trust, since trust is the foundation of employee engagement. When arguing against blocking employee access to social media, I point out that it sends the same message to everyone in the organization: “We don’t trust any of you as far as we can throw you.” Why would any employee want to give discretionary effort to a company that has such little respect for its staff?

Still, I’m told repeatedly that hiring trustworthy employees is simply unrealistic.

Read More »

IABC 2010 presentation: The gold in your employees’ social graphs

My presentation this morning at the IABC 2010 World Conference expanded on my Stop Blocking theme, articulating the rationale for providing open access to social networks for employees but going a step beyond, identifying the value that can be extracted—ethically, authentically and transparently—from those networks by organizations smart enough to establish supporting models and processes.

What follows is the speaker support, developed in Prezi instead of PowerPoint You can view it full-sized here. Please keep in mind that this is speaker support and is not intended to stand on its own, although I think most of the concepts should be… Read More »

Ning reneges on its core promise, shatters customer trust

I did not publish this post as soon as I wrote it. I went to dinner with some old friends. Had a couple glasses of wine. Waited to see if my reaction to the news had mellowed. It has not. I’m as pissed off as I was when I first got word. Hence, the following post, just as I wrote it earlier today:

Shel HoltzNing launched with a simple premise: Build your own social network for free. The company, founded by web browser pioneer Marc Andreesen, would make money through advertising, fee-based enhancements to free networks and premium networks.

The allure of a dedicated social network was undeniable. The features of a Facebook group were just too… Read More »


www.stopblocking.orgWith only so many hours in a day, I have to choose where to commit my energy. As a result, some projects take a back seat. But after pondering two sets of data, I’m recommitting myself to my Stop Blocking initiative.

But it won’t do any good if I do this by myself. I need help to keep the wiki updated.

Bear with me, and I’ll explain all.

First, the data

By themselves, both of these sets of data are intriguing. Juxtaposed, however, they’re startling. One one side, you have organizations warming up to social media, particularly as a channel for marketing. On the flip side, you have a surge in companies that are blocking their own… Read More »

“Trust Agents” and the complexities of trust

The ability of organizations to develop relationships of “spontaneous sociability,” the ability to form trusting relationships with diverse strangers, predicts when an organization will compete effectively.

If you think the quote above is a conclusion of the Edelman Trust Barometer or a quote from any of the flood of recent social media-focused books, guess again. It was a key finding of a study concluded in 2000 by the IABC Research Foundation titled “Measuring Organizational Trust” (link opens a PDF).

You would think, reading all the conversation about trust in the social space, that bloggers and others active in social media… Read More »

Page 10 of 10 pages ‹ First  < 8 9 10