Posted on January 26, 2016 10:09 am by Shel Holtz | Content | PR | Technology | Trust
Why don’t most producers of goods sell directly to customers? There are no Whirlpool stores. If you want a Whirlpool refrigerator, you go to Sears or some other retailer that sells appliances. Even if you visit the Whirlpool website, you will find that each product listing comes with a “Where to Buy” button.
Whirlpool is not in the direct sales business. Managing all those…
Posted on January 22, 2016 10:38 am by Shel Holtz | Virtual and Augmented Reality | Management | The Workplace Experience | Content | Visual Communication | Audio | Augmented Reality | Brands | Business | Channels | Facebook | Marketing | Media | Mobile | Podcasting | PR | Social Media | Trust
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on December 28, 2015 6:05 pm by Shel Holtz | Ethics | PR | Transparency | Trust
Public relations practitioners have, for decades, wearily accepted cynicism about our industry. We are spinmeisters. We help companies get away with doing the wrong thing. We put lipstick on pigs, deflect attention from problems, we piss off the journalists we rely on, we spam the web with non-news…
The criticisms and complaints aimed at PR are endless.
Part of the problem is visibility. Bad…
Posted on November 13, 2015 4:18 pm by Shel Holtz | Virtual and Augmented Reality | Content | Visual Communication | Advertising | Brands | Business | Facebook | Marketing | PR | Publishing | Research | Social Media | Social networks | Trust | Twitter | Video
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on October 9, 2015 11:51 am by Shel Holtz | Sharing and Collaborating | Content | Advertising | Brands | Business | Content Curation | Facebook | Gamification | Marketing | Media | Mobile | PR | Publishing | Research | Social Media | Social networks | Trust
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories…
Posted on June 19, 2015 9:57 am by Shel Holtz | Content | Advertising | Attention | Brands | Business | Channels | Facebook | Legal | Location-based Services | Marketing | Measurement | Mobile | Politics | PR | Publishing | Search | Social Media | Trust | Twitter
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report…
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