Friday Wrap #207: What “viral” means, oversized ads, patient influencers, Hologram Barbie, and more

Friday Wrap #207I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Zuck pens a manifesto—Facebook CEO Mark Zuckerberg used his own platform to publish a 5,700-word mission statement on what he sees as Facebook’s future, its role in world affairs, and its influence. According to a Guardian annotation of the missive, the mission statement is contained in these two paragraphs: “In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works… Read More »

Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your… Read More »

Values Wars: CEO outbursts vs. authentic sustainable engagement

Companies will compete on their valuesIn every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.

For the next 10 years, according to business theorist Geoffrey Moore, authentic sustainable engagement will be the most important scarce commodity.

The notion of authentic sustainable engagement underlies a new report from Brian Solis, Influencer 2.0: The Future of Influencer Marketing. (TopRank Marketing and Traackr produced… Read More »

Friday Wrap #204: VW rebounds, Serial is back, NYT makes Snapchat move, blowback for Starbucks

Friday Wrap #204I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps at first, the company employed a “ruthlessly efficient PR strategy” to repair the brand image worldwide. Some reports also attribute VW’s repaired image to the simple fact that fading media coverage led to less… Read More »

Employee engagement is built on trust, which is more important now than ever

Webinar: 10 Tactics for Communicating to Engage Employees

Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. In some organizations, employees respond positively to engagement surveys even if they’re not engaged because their bosses tell them to. Meanwhile, surveys showing engagement is not an employee priority when it comes to what they want from their jobs have led to calls to drop engagement as a goal.

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Friday Wrap #202: Trust falls, LinkedIn gets a makeover, talking up CSR improves sentiment, and more

Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

News

Employees are key to winning back trust,… Read More »

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