(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the Read More »
(c) CanStock PhotosContent marketing holds a world of promise for organizations seeking to be visible in a fragmented-yet-crowded media landscape. It also is full of potholes that can rattle your organization’s reputation and landmines that can blow it up entirely.
The need to become a media company, to produce an ongoing stream of quality content despite limited resources, can lead marketers and communicators to make some very bad decisions. One of them is embracing the idea of ghost blogging. On a recent podcast episode, a ProBlog Service writer explained the company this way:
(c) Can Stock PhotoThe weekend is upon us—but not before we wrap up the digital and social news of the week of interest to communicators. For the full list of items from which I draw these stories, dive into my link blog at LinksFromShel.tumblr.com.
Employees embrace the Bring Your Own Apps movement
If workers are bringing their own mobile devices to work—a reflection of the fact that their personal technology is usually better than the devices they get from their employers—then it makes just as much sense that they’ll download the apps that will help them be more efficient on the job. Now, according to The Telegraph, Citrix is Read More »
FIR co-hosts Neville Hobson and Shel Holtz host a Google+ Hangout with Stuart Bruce, principal, Stuart Bruce Associates, and Phil Gomes, Sr. VP, Edelman Digital, to discuss efforts to improve the ability of corporate representatives to make ethical, transparent, disclosed and factual revisions that are independently verifiable to Wikipedia entries.
Currently, a host of communication professionals report having revised entries to reflect accurate financial numbers, spellings of executive names, new or departing board members, employee headcounts and the like. Yet because they are identified as “paid editors” without a neutral point of Read More »
For some time now, I’ve been advancing the idea that hiring a warm body to fill a vacancy is no longer a viable staffing strategy. Organizations need to hire people they feel they can trust, since trust is the foundation of employee engagement. When arguing against blocking employee access to social media, I point out that it sends the same message to everyone in the organization: “We don’t trust any of you as far as we can throw you.” Why would any employee want to give discretionary effort to a company that has such little respect for its staff?
Still, I’m told repeatedly that hiring trustworthy employees is simply unrealistic.
My presentation this morning at the IABC 2010 World Conference expanded on my Stop Blocking theme, articulating the rationale for providing open access to social networks for employees but going a step beyond, identifying the value that can be extracted—ethically, authentically and transparently—from those networks by organizations smart enough to establish supporting models and processes.
What follows is the speaker support, developed in Prezi instead of PowerPoint You can view it full-sized here. Please keep in mind that this is speaker support and is not intended to stand on its own, although I think most of the concepts should be Read More »