Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

You know that social media policy you rolled out?… Read More »

What Yik Yak—a problem in universities—could mean to the workplace

Yik YakMost of the buzz around the mobile app Yik Yak is focused on universities, where its founders intended it would be used. Make no mistake. As surely as Facebook expanded beyond its university roots to become the top social network employees use in their day-to-day workflows, Yik Yak will make its way into the workplace.

The inevitability of employees adopting the anonymous messaging app has a lot of businesses concerned, considering the university experience. Several universities have taken the futile step of banning or blocking Yik Yak, but since it doesn’t rely on a WiFi connection—standard 3G and 4G cellular connections work just… Read More »

South Carolina’s social media policy is wrong. Here’s why.

South Carolina bans social media use on state devicesI would have missed the news out of South Carolina if not for a podcast. I learned that the state has a new policy forbidding employees from using social media on official devices from Tom Webster and Mark Schaefer, who talked about it on their Marketing Companion show. (It’s a terrific show. Listen to it.)

I disagree with Tom and Mark’s conclusion, though. The policy is just fine, they said. After all, those who need to use social media for work can do so (with permission), and the rule applies only to state-owned devices; employees are free to use their own devices on their own time, even at lunch.

Sounds reasonable, right? “What… Read More »

Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees

Venice wrappedf up in 2011
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. Hoeppner
Greetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast).

News

Edelman releases 2015 Trust Barometer—Upholding an annual tradition at the Davos economic forum,… Read More »

Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying

Friday Wrap #136
Flickr photo courtesy of Wetsun
The new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.

News

Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from the public and the press. “Marriott International listens to its… Read More »

Is a quiz that inspires kids to become engineers unethical just because ExxonMobil paid for it?

Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess.

In this case, the answers determined what kind of engineer you should be. Readers were presented with nine multiple-choice questions and statements, like “What was your favorite part of summer camp?”, “What do you look forward to most on a road trip?”, and “Pick a cell phone case.” (I undertook the exercise. I’d make a great… Read More »

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