Friday Wrap #202: Trust falls, LinkedIn gets a makeover, talking up CSR improves sentiment, and more

Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

News

Employees are key to winning back trust,… Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Friday Wrap #199: Echo witnesses a murder, Russia protests via meme, brands prep for Trump attacks

Friday Wrap #199This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

No, engagement isn’t dead—I have been surprised to see so many articles proclaiming the death of employee engagement. The data they cite is fine; the conclusions they draw are absurd. While employees may not seek engagement, they do crave the things that engage them. And while too many surveys are more focused on… Read More »

Friday Wrap #197: Anonymous worker discussions, NASA GIFs, print’s viability, executive news habits

Friday Wrap #197I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Write online reviews with no fear of lawsuits—U.S. President Barack Obama has signed the Consumer Review Fairness Act, which protects consumers who write negative reviews on Yelp, TripAdvisor, and other review sites. The bill also bans non-disparagement clauses in contracts that require consumers to agree not to write bad reviews before they can avail themselves of the business’s services. The takeaway: Businesses getting bad reviews will now actually have to make… Read More »

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

Friday Wrap #193: Fake news hits business, Facebook’s muddled metrics, a new kind of crisis

Friday Wrap #193I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing

News

PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi… Read More »

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