Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

Friday Wrap #120
Flickr photo courtesy of Peter Gordon
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he launched Sobo, a “social soundboard” (currently only for iOS), enabling… Read More »

Here’s why your company could suffer terrible PR if it doesn’t narrow the CEO-worker pay gap

Income Inequality
Flickr photo courtesy of mSeattle
The importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.

Several companies are taking the new reality seriously, incorporating their CSR efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of… Read More »

Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience


Flickr image courtesy of Sean MacEntee
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what happened when White Castle produced a non-salesy image that earned the reply in one… Read More »

Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #69: Net non-users, trusted advertising, Instagram adoption, article Pins, and more

Friday (Bacon) Wrap

(c) Can Stock Photo
I’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link blog, LinksFromShel.tumblr.com. (Am I the only person who still has a link blog?)

15% of American adults don’t use the Internet

Roughly one out of every seven American adults over 18 don’t use the Internet or email, according to The Pew Internet and American Life Project. Among them, 34% say… Read More »

Every Employee Involved

Every Employee Involved

The skepticism, risk-aversion and ignorance that held companies back from embracing digital and social media is fading. Senior leaders are taking responsibility for their companies’ digital strategies, according to a McKinsey & Company report. That’s good news, since leadership’s failure to pay attention to digital is most often cited as the reason initiatives fail.

The C-suite’s discovery that digital pays is producing some great customer-focused innovations. Of the five digital trends McKinsey covers in its study, however, one of the most important still hasn’t fired executives’ imaginations. “Companies have been slower to adopt… Read More »

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