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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #59 (c) Can Stock PhotoAs I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I…

In his book, “The Naked Corporation,” co-author Dan Tapscott argues that organizations that seek to be transparent need to ensure that the access to company information won’t reveal anything unsightly. Or, as he puts it, if you’re gonna be naked, you’d better be buff. (I heard him reiterate this point during his talk at WebCom in Toronto a couple weeks ago.)

Tapscott’s admonition was top-of-mind as I…

Shel HoltzNot only is monitoring online conversation appropriate when your organization is in the midst of a controversy. It’s irresponsible not to. How else can an organization learn the issues that are important to the public in order to address them?

There are, however, right ways and wrong ways to go about the monitoring. Violating the principles of transparency fits into the “wrong way”…

imageFor some time now, I’ve been advancing the idea that hiring a warm body to fill a vacancy is no longer a viable staffing strategy. Organizations need to hire people they feel they can trust, since trust is the foundation of employee engagement. When arguing against blocking employee access to social media, I point out that it sends the same message to…

My presentation this morning at the IABC 2010 World Conference expanded on my Stop Blocking theme, articulating the rationale for providing open access to social networks for employees but going a step beyond, identifying the value that can be extracted—ethically, authentically and transparently—from those networks by organizations smart enough to establish supporting models and processes.

What follows is the speaker support, developed in Prezi

Companies can achieve a lot of transparency through proactive effort. No matter how transparent you think you’re being, though, your customers and other stakeholders can always help you find opportunities to do better.

The mark of a transparent company isn’t getting it right immediately. It’s the degree to which the company is ready to make changes to its operations in the interest of transparency.…

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