Friday Wrap #187: Ford tweets debate, Twitter opens Moments, MS kills standalone Yammer, and more

Friday Wrap #187I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION

One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a… Read More »

“Words on the Wall” are worse than no values statements at all

Misaligned Values

The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).

Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10 employees worldwide strongly agree that the mission or purpose of their company makes them feel their job is important. And less than half of workers in any industry feel strongly connected to their company’s… Read More »

Friday Wrap #180: Ad-blocker wars, influencer marketing crackdown, CEO pay transparency, and more

Friday Wrap #180The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign up for my… Read More »

Friday Wrap #179: Facebook punishes clickbait, Instagram intros Stories, native ads still deceive

Friday Wrap #179Two new sections make their debut in today’s Wrap: Video (which may well become a recurring section) and Instagram Stories (just because there was so much diverse reporting on the new Instagram feature). The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just… Read More »

Friday Wrap #172: Facebook videos inspire chatter, Millennials alter company comms, and more

Friday Wrap #172The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

News

Meerkat launches… Read More »

Friday Wrap #171: Web’s creator wants to re-invent it, Periscope’s crowdsourced comment moderation

Friday Wrap #171I’m back after missing the Wrap last week while I was at the IABC World Conference in New Orleans. As always, the Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make… Read More »

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