2010-11-15
Posted on November 15, 2010 9:54 am by Shel Holtz
| Facebook
In his book, “The Naked Corporation,” co-author Dan Tapscott argues that organizations that seek to be transparent need to ensure that the access to company information won’t reveal anything unsightly. Or, as he puts it, if you’re gonna be naked, you’d better be buff. (I heard him reiterate this point during his talk at WebCom in Toronto a couple weeks ago.)
Tapscott’s admonition was top-of-mind as I followed links from an article about a Best Buy presentation on transparency to an employee Facebook page that was less than buff.
The article—from SmartBlog on Workforce—reported on a presentation by Gil Dennis, Best Buy’s senior… Read More »
2010-11-09
Posted on November 9, 2010 8:48 am by Shel Holtz
| Monitoring
Not only is monitoring online conversation appropriate when your organization is in the midst of a controversy. It’s irresponsible not to. How else can an organization learn the issues that are important to the public in order to address them?
There are, however, right ways and wrong ways to go about the monitoring. Violating the principles of transparency fits into the “wrong way” category.
Bay Area power utility PG&E has been enbroiled in controversy since its flawed roll-out of smart meters, technologically-advanced meters that transmit data to the company, ending the need to send meter readers walking through neighborhoods to… Read More »
2010-11-01
Posted on November 1, 2010 6:29 pm by Shel Holtz
| Ethics
For some time now, I’ve been advancing the idea that hiring a warm body to fill a vacancy is no longer a viable staffing strategy. Organizations need to hire people they feel they can trust, since trust is the foundation of employee engagement. When arguing against blocking employee access to social media, I point out that it sends the same message to everyone in the organization: “We don’t trust any of you as far as we can throw you.” Why would any employee want to give discretionary effort to a company that has such little respect for its staff?
Still, I’m told repeatedly that hiring trustworthy employees is simply unrealistic.
… Read More »
2010-06-09
Posted on June 9, 2010 6:07 pm by Shel Holtz
| Internal
My presentation this morning at the IABC 2010 World Conference expanded on my Stop Blocking theme, articulating the rationale for providing open access to social networks for employees but going a step beyond, identifying the value that can be extracted—ethically, authentically and transparently—from those networks by organizations smart enough to establish supporting models and processes.
What follows is the speaker support, developed in Prezi instead of PowerPoint You can view it full-sized here. Please keep in mind that this is speaker support and is not intended to stand on its own, although I think most of the concepts should be… Read More »
2010-04-08
Posted on April 8, 2010 2:36 pm by Shel Holtz
| Transparency
Companies can achieve a lot of transparency through proactive effort. No matter how transparent you think you’re being, though, your customers and other stakeholders can always help you find opportunities to do better.
The mark of a transparent company isn’t getting it right immediately. It’s the degree to which the company is ready to make changes to its operations in the interest of transparency. From the perspective of an outsider, Yelp seems to have gotten that right.
News of changes to Yelp, the popular customer review website, came Monday via the company’s official blog in a message from CEO Jeremy Stoppelman.
At first blush,… Read More »
2009-05-22
Posted on May 22, 2009 5:35 pm by Shel Holtz
| Social Media
Warning: Long post follows!
I conducted a webinar on Wednesday for IABC, sponsored by Thomson Reuters, on “Tactical Transparency” which, not coincidentally, is the title of my latest book.
The on-demand recording of the session is now available; a free registration is required.
I promised to cover the questions that were asked during the session as a blog post. Here goes:
What are the first steps you’d suggest in getting buy-in from senior management to increase transparency with our customers/employees?
Since the mandate for transparency must come from the top, getting their buy-in is critical. In fact, they must make a firm… Read More »
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