South Carolina’s social media policy is wrong. Here’s why.

South Carolina bans social media use on state devicesI would have missed the news out of South Carolina if not for a podcast. I learned that the state has a new policy forbidding employees from using social media on official devices from Tom Webster and Mark Schaefer, who talked about it on their Marketing Companion show. (It’s a terrific show. Listen to it.)

I disagree with Tom and Mark’s conclusion, though. The policy is just fine, they said. After all, those who need to use social media for work can do so (with permission), and the rule applies only to state-owned devices; employees are free to use their own devices on their own time, even at lunch.

Sounds reasonable, right? “What… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

Friday Wrap #135: Ethics-challenged PR, 360-degree videos, tracking “Dark Social,” Zuck goes Oprah

Friday Wrap 135
Flickr photo of Cristo art at the Reichstag in Berlin in 1995
courtesy of Zug55
The Friday Wrap is my weekly review of news items, blog posts, reports, and studies from the last week that could be useful to communicators but weren’t the stories that got the big headlines. I collect items from which I draw the Friday Wrap’s selections in my link blog, which you’re welcome to follow.

News

TV anchor suspended over PR activities—Another case of challenged ethics has emerged with the suspension of Global Television news anchor Leslie Roberts. A Toronto Star investigation found that Roberts secretly has been a part owner of a small PR firm,… Read More »

Friday Wrap #130: ABC’s 1-minute Facebook newscast, easy CAPTCHA, Google for kids, who views videos

Wrapped Copters-Friday Wrap #130
Photo (c) United States Navy (photo by Photographer’s Mate
3rd Class Gregory E. Badger)
Here’s today’s Friday Wrap, my selection of articles and posts from the past week that are important or useful for communicators, but that didn’t necessarily get a lot of attention. I curate these items from my link blog, where I save everything I find interesting from a communications perspective; it’s also what I use to choose the stories I’ll cover on the For Immediate Release podcast.

News

ABC creates 1-minute newscast for Facebook—David Muir, host of ABC’s flagship newscast, is now hosting a video newscast created exclusively for the network’s… Read More »

Here’s why your company could suffer terrible PR if it doesn’t narrow the CEO-worker pay gap

Income Inequality
Flickr photo courtesy of mSeattle
The importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.

Several companies are taking the new reality seriously, incorporating their CSR efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

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