Here’s why your company could suffer terrible PR if it doesn’t narrow the CEO-worker pay gap

Income Inequality
Flickr photo courtesy of mSeattle
The importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.

Several companies are taking the new reality seriously, incorporating their CSR efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

Isn’t it time for communication to become a core company value?

I just crawled out of the corporate values statement rabbit hole.

For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value.

A good values statement articulates a company’s approach to its very existence. A vision statement sets a target; the vision is what the organization aspires to. A mission statement explains what the organization actually does. The values statement—the most tactical of the three—outlines how we do it. These are the company’s guiding principles, the approach we take to achieving the… Read More »

Friday Wrap #59: NTSB goes social, Fortune 500 gets more social, Reddit sparks a PR crisis, and more

Friday Wrap #59

(c) Can Stock Photo
As I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I tagged this week at my link blog, In the meantime, here are the ones I found most interesting or useful.

NTSB turns to social media to feed insatiable public appetite for Asiana updates

The crash landing of the Asiana Boeing 777 at San Francisco International… Read More »

Best Buy isn’t buff enough for this kind of transparency

In his book, “The Naked Corporation,” co-author Dan Tapscott argues that organizations that seek to be transparent need to ensure that the access to company information won’t reveal anything unsightly. Or, as he puts it, if you’re gonna be naked, you’d better be buff. (I heard him reiterate this point during his talk at WebCom in Toronto a couple weeks ago.)

Tapscott’s admonition was top-of-mind as I followed links from an article about a Best Buy presentation on transparency to an employee Facebook page that was less than buff.

The article—from SmartBlog on Workforce—reported on a presentation by Gil Dennis, Best Buy’s senior… Read More »

Infiltration is not a monitoring technique

Shel HoltzNot only is monitoring online conversation appropriate when your organization is in the midst of a controversy. It’s irresponsible not to. How else can an organization learn the issues that are important to the public in order to address them?

There are, however, right ways and wrong ways to go about the monitoring. Violating the principles of transparency fits into the “wrong way” category.

Bay Area power utility PG&E has been enbroiled in controversy since its flawed roll-out of smart meters, technologically-advanced meters that transmit data to the company, ending the need to send meter readers walking through neighborhoods to… Read More »

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