Friday Wrap #212: Workplace for free, introducing Mastodon, cyborgs at work, engagement efforts fail

Friday Wrap #212 I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose of selling cans of soda. Even Dr. Martin Luther King’s daughter has expressed her displeasure, leading the company to withdraw the commercial. Some analysts speculate this ad misfire will have longer-lasting fallout than most and could hurt sales.… Read More »

Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your… Read More »

What does it take to get employees to keep coming back to your communication app?

Getting employees to come back to your appA lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting.

There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it.

Coming back to an app over and over again is called “retention.” In the app world, retention is a critical issue. Research has shown, for example, that for all the apps people install, they generally only use five apps with any degree of frequency.… Read More »

Employee engagement is built on trust, which is more important now than ever

Webinar: 10 Tactics for Communicating to Engage Employees

Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. In some organizations, employees respond positively to engagement surveys even if they’re not engaged because their bosses tell them to. Meanwhile, surveys showing engagement is not an employee priority when it comes to what they want from their jobs have led to calls to drop engagement as a goal.

Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

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