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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Getting employees to come back to your appA lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting.

There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it.

Coming back…

Webinar: 10 Tactics for Communicating to Engage Employees

Employee engagement—that state when employees are motivated and able to give their best every day, committed to their employer’s goals and values—is woefully misunderstood. In response to low engagement scores, companies have invested millions of dollars in programs that may improve job satisfaction but have nothing to do with engagement. In some organizations, employees respond positively to engagement surveys even if they’re not…

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line…

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly…

Employee Ambassadors vs. Internet Trolls

Trolls are not a new problem, but their impact has soared in recent months. Much of the increase in troll activity corresponds to the normalization of the alt-right (aka racist/nationalist) movement that paralleled Donald Trump’s presidential campaign.

Reddit is feeling the heat. The collaborative news site heralded as “the front page of the Internet” and a bastion of “authentic conversations” has been overrun by nationalist…

Friday Wrap #188I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook wants to provide free Internet access—Facebook’s Free Basics app has already been deployed in some third-world regions—and killed off in India after being subjected to regulatory scrutiny. But the company is looking to roll it…

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