Fear of technology erodes trust in business

A swarm of drones

Not everybody succumbs to the allure of every new technology.

In fact, the rapid introduction of new technology can leave people feeling overwhelmed and left behind. Believing that business is more interested in the revenue it can earn from these technologies than the impact they have on people creates suspicion and mistrust.

“The implications of the global trust crisis are deep and wide-ranging,” Richard Edelman, president and CEO of Edelman, said when introducing the results of his company’s 2017 Trust Barometer. “It began with the Great Recession of 2008, but like the second and third waves of a tsunami, globalization and… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I recorded a… Read More »

Friday Wrap #220: Renamed AVEs still suck, trust in newspapers grows, older Americans get social

Friday Wrap #220I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers “one true answer” (even though the answer could be different each time based on algorithms that choose from multiple search results). For SEO experts, the challenge is getting their content into the mix. It’s even… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

Friday Wrap #217: WaPo on Reddit, GIFS from data, AVEs persist, Mastodon grows, VR growth slows

Friday Wrap #217I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook community moderation guidelines leaked—Materials used to train Facebook content moderators has leaked, exposing some troublesome guidelines that the company is struggling to explain. Among them, live-streamed suicide attempts are fine “as long as they are engaging with viewers and threats to kill more than five days in the future are not to be viewed as a high priority. The guidelines address child abuse, animal cruelty, nudity, and other sensitive issues, offering… Read More »

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