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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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From Steve Rubel’s always-great Micropersuasion comes a three-step process for finding bloggers who influence your target audiences. It starts with a customized Google search Rubel created, moves you to a Bloglines search page and winds up with a subscription to the blog’s feed via Bloglines, which reports the number of subscribers. Pretty cool, Steve.

There’s little doubt that RSS feeds are superior to e-mail newsletters, if only because you can’t get spammed by RSS. But RSS feeds are just mass blasts of a single file. One of the advantages of e-mail is the integration of the message with personalized information. According to a story in SearchCRM.com, that’s about to change.

Startup SodaMail.com plans to introduce integration…

Spammers, unscrupulous lot of human waste that they are, have started using Google’s Blogger as a new way to drive traffic to their sites. Given the increasing effectiveness of filters to block e-mail spam, we can expect to see more of this Google spamming in the future.

According to an article on WebProNews spammers are signing up for and establishing dozens of free…

The city of Moorehead, Minnesota (which borders Fargo, North Dakota) took a step toward joining a growing list of cities that provide WiFi Internet access to its residents and businesses. A story in the local paper notes that the city will charge residents $23 per month and businesses $29 per month for the access. The city council approved the first…

It’s not the first free online RSS aggregator, but it may be the best. NewsGator has just launched a free Web-based news aggregator. Sign-up is simple; so is the process of entering feeds, either your own or one of the several NewsGator has made available. The service lets you generate a blogroll of the feeds you subscribe to. Nifty.

You’re sold on RSS. You go to your IT department and tell them you’re going to offer a slew of feeds over the company’s Web site. And IT laughs you out of their office. It’s not that they don’t like RSS. It’s that they want to preserve precious bandwidth. There’s a joke make the rounds among IT types that it’s hard to tell the difference between having…

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