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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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InfoWorld redesign incorporates del.icio.us tags

InfoWorld debuts a new look to its Web site today, but the exciting part of the redesign is under the hood. According to Matt McAlister, director of online product development for the magazine,

“What I like most in this new architecture is that the related links are now driven by del.icio.us.  Our edit team is tagging content in del.icio.us.  The engineers are pulling down the del.icio.us RSS feeds.  And then we create matching logic based on the common tags.  We also link back out to del.icio.us pages via the tags for the article on display.”

While McAlister also maintains that there’s a need for more rigid tagging, the use of a folksonomy by a major publication is an indication of the staying power of this concept.

 

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