Is “above the fold” design dead?

A newspaper in a rack displaying only the content above the foldConventional wisdom among designers led to most early websites contained in a horizontal rectangle that required no scrolling. Employing an old newspaper concept, designers resisted putting any content “below the fold,” or beyond the bottom of the visible browser window, since readers didn’t scroll. If you wanted your content to be seen, it needed to be above the fold.

There is a growing consensus that those days are over. The once-valid reasons for keeping content on a single screen and using hyperlinks to reveal deeper layers of content are no longer much of a concern.

There are still below-the-fold issues to keep in mind. Web… Read More »

An open letter to Marriott: I’m staying elsewhere as long as you want to block my WiFi hotspot

UPDATE: According to reports on January 15, Marriott has abandoned its effort to get the FCC to revise its rules to allow them to block guest WiFi, mainly due to public pressure.

WiFi

Dear Marriott:

Your focus on the business traveler experience has made your hotels my first choice when I have to hit the road for work. However, your anti-consumer stance on WiFi has me rethinking that choice. In fact, all the business I’ve been giving Marriott over the years could well be going to Hyatt, which seems to your polar opposite.

You—with the assistance of your lobbying group, the American Hospitality & Lodging Association—have petitioned the… Read More »

A month with the Moto 360 smart watch

As a gadget freak, I’m usually happy to eschew conventional wisdom and buy the first generation of new tech. I know they probablyh won’t work that well and that the best features will come in later iterations. I don’t care. I just gotta try it.

Timex Data-Link, circa 1994With smart watches, though, I became the embodiment of the wait-and-see approach. It’s not that I haven’t tried a smart watch before. I still have a first-generation Timex Data-Link watch, the 150 (so named for the number of phone numbers you could store in the watch’s memory), which dates back to 1994. You installed Microsoft software on your PC, opened it, and held your watch up to the screen.… Read More »

Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

Deathwatch: Social media innovation is not dying

Social Media Innovation: Not Dead Yet
With apologies to Monty Python
In the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)

Of course, the web was not in decline. It had just become so common for companies to have websites that announcing it not only didn’t get you any coverage, it made you look behind the times. (“Oh, you’re finally getting around… Read More »

Friday Wrap #110: Blogger fined for success, automated PR, social-reputation link, mobile newsrooms

Friday Wrap #110
Bacon-wrapped hot dog Flickr image courtesy of Arnold Gatilao
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming… Read More »

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