“I have some senior managers questioning the need to retain dedicated internal communications specialists. Why not just get others in the Marketing team to chip in to support, they suggest.”
That was the message I got from a corporate communications manager in mid-May. It wasn’t the first time I have heard this sentiment. Or the second. Not even the third. The fact is, the workplace conditions that gave rise to the internal communications function have changed so dramatically that, unless we change too, the very notion of a discrete employee communications function could be rendered obsolete.
Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…
CEOs and CFOs who offer explanations (and excuses) for underperforming Read More »
Today’s panel features DomainSkate COO Howard Greenstein, Scott Monty Strategies founder Scott Monty, and Trafalgar Communications principal Donna Papacosta, along with host Shel Holtz, exploring these topics:
Facebook’s Trending Topics kerfuffle, what it means for communicators, and the broader implications of trying to get a message across to people who live in the “filter bubble”
Instagram’s new logo, which (if you just read tweets in the first 24 hours) everybody hated
The state of domain fraud, how it’s like sexually transmitted diseases, and why it means IT and marketing Read More »
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.
I was talking with a friend and colleague about the webinar I’m hosting next Friday to familiarize communications professionals with chatbots.
“Why chatbots?” he said.
“Because the subject is blazing hot and communicators will be using them, probably sooner than they think.”
“Are you sure the subject is blazing hot?” my friend replied. “I’d never heard of them until you told me about the webinar.”
I wasn’t terribly concerned. He’s just one guy and I don’t expect everybody to be on top of a new trend, even if it is going to be an important one, maybe as important as the web and social media. When I briefly mentioned chatbots Read More »
I first got online around 1985 via a local BBS. I was on CompuServe a year later, and the pre-graphical web in 1990. Through all this time I kept sounding the alarm: The online world is going to change the practice of public relations and organizational communication. Mostly my warnings were dismissed. By 1992, when the web was just starting to heat up, I would tell organizations they needed a website. “Why would we need one of those?” was the most common answer.
Today, I’m saying much the same thing about chatterbots (or chatbots or just plain bots), and the answers I get sound like this: