Friday Wrap #155: Google’s game-changer, the net’s slowing growth, the state of print, smart bottles

Friday Wrap #155
Flickr photo courtesy of Matt Reinbold
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast)… Read More »

Friday Wrap #146: Up Periscope, FTC looks at IoT, Comcast gets social serious, lots of Facebook news

Friday Wrap 146
Flickr photo courtesy of Duncan Holmes
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake of Facebook’s F8 conference, there’s so much Facebook news that I’ve set it off in a separate section. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter launches Meerkat competitor to glowing reviews—Thanks to… Read More »

Friday Wrap #144: Twitter’s live streaming video play, the death of viral content, branded emoticons

eFriday Wrap #144
Flickr photo courtesy of brlnpics123
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Press releases are back in Google’s News mix—In 2013, Google’s top spam cop, Matt Cutts, announced that press releases have no value for SEO rankings. Quietly, though, since September, a policy change… Read More »

Paucity of digital/social skill at senior PR levels is a threat to the industry

CIPR logoOn the surface, the public relations industry seems to be doing just fine. Clients increasingly see PR as a more effective alternative to advertising and marketing. Agencies are making more money than ever, with global growth rising 11% in 2013, the most recently reported period. According to last year’s GAP VIII Study, budgets and staffs are growing. A job as a PR specialist ranks 75th on the list of the 100 best careers for 2015 and is the best creative job available.

All in all, the future seems bright. Scratch the surface, though, and there is considerable cause for alarm. The UK’s Chartered Institute of Public Relations (CIPR) is… Read More »

Is “above the fold” design dead?

A newspaper in a rack displaying only the content above the foldConventional wisdom among designers led to most early websites contained in a horizontal rectangle that required no scrolling. Employing an old newspaper concept, designers resisted putting any content “below the fold,” or beyond the bottom of the visible browser window, since readers didn’t scroll. If you wanted your content to be seen, it needed to be above the fold.

There is a growing consensus that those days are over. The once-valid reasons for keeping content on a single screen and using hyperlinks to reveal deeper layers of content are no longer much of a concern.

There are still below-the-fold issues to keep in mind. Web… Read More »

An open letter to Marriott: I’m staying elsewhere as long as you want to block my WiFi hotspot

UPDATE: According to reports on January 15, Marriott has abandoned its effort to get the FCC to revise its rules to allow them to block guest WiFi, mainly due to public pressure.

WiFi

Dear Marriott:

Your focus on the business traveler experience has made your hotels my first choice when I have to hit the road for work. However, your anti-consumer stance on WiFi has me rethinking that choice. In fact, all the business I’ve been giving Marriott over the years could well be going to Hyatt, which seems to your polar opposite.

You—with the assistance of your lobbying group, the American Hospitality & Lodging Association—have petitioned the… Read More »

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