With apologies to Monty PythonIn the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)
Of course, the web was not in decline. It had just become so common for companies to have websites that announcing it not only didn’t get you any coverage, it made you look behind the times. (“Oh, you’re finally getting around Read More »
Bacon-wrapped hot dog Flickr image courtesy of Arnold GatilaoThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming Read More »
Hospital leaders everywhere struggle to get staff to wash their hands. Studies reveal that, without campaigns and reminders, hospital workers wash their hands about 30% of the time they’re working with patients. In Canada alone, this results in an estimated 220,000 healthcare-associated infections each year, and more than 8,000 deaths.
As a result, hospitals try everything from clever videos to security-like systems to monitor whether employees have washed their hands each time they’ve entered an intensive care room.
In Israel, a startup called Hyginex has come up with a better solution that is producing significant results. It’s a Read More »
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found Boeing violated labor law by videotaping union protests at its facilities two years ago while also prohibiting employees from using their own cameras at work unless they had a special permit. The two activities taken together Read More »
Whenever a new tool hits the market, you’ll find somebody ready to tell you why you shoudn’t waste your time with it. Critics have different reasons for rejecting the latest app: It serves no legitimate business or marketing purpose, it’s not ready for prime time, the potential risks haven’t been determined yet, it’s a flash in the pan.
The first comments I heard from marketing circles when Snapchat was new dismissed it. What value was there in pictures that evaporated in 10 seconds, and besides, there was nothing like a brand page for people to follow. Now, Snapchat is fast becoming a standard marketing platform. Suddenly, there’s a Read More »
The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.
The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party Read More »