The intranets I see tend to be the home to content produced by excellent communicators. These smart people understand the role of content in an employee communications strategy. They produce great articles, video and audio. Employees who view their content almost universally like it. Usually, they call me when they can’t figure out why, despite all this, employees turn to a variety of other channels for news, information and collaboration before they turn to the intranet.
In a lot of cases those other channels aren’t optimal. People who need information aren’t on the right email lists, Read More »
The big stories this week centered on twitter’s IPO, announced (of course) in a tweet, and tasteless brand tributes on the solemn anniversary of the September 11 terrorist attacks. (If you haven’t seen AT&T’s tweet or the sign in the Marriott lobby, did you just awaken from a coma?) In the Friday Wrap, I try to report on smaller stories of great interest to communicators that might have slipped by unnoticed. You are most welcome to visit my link blog, LinksFromShel.tumblr.com, where I collect the stories from which I choose items for the Wrap. The link blog also serves as the source of stories for my podcast, For Immediate Release.
(c) Can Stock PhotoThe tale of a British Airways passenger buying a promoted tweet to complain about lost luggage was everywhere this week (including this very blog), along with a couple other high-profile stories. There were also some studies, reports and posts that could easily have escaped your attention, but no worries. I collect the ones I think communicators will find interesting every week in this space. The items from which I make the final selection are housed on my link blog at LinksFromShel.tumblr.com.
Pew releases social media demographic study: Facebook is king
A comprehensive social media survey conducted over several Read More »
The challenges of today’s marketer—particularly in B2B circles—have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have made it harder and harder to handle without the aid of systems that can analyze data and handle a variety of behind-the-scene tasks.
This technology-enabled approach is known as “marketing automation,” something FIR listeners in the Google+ Community told us was of interest to them. In this FIR interview, co-host Shel Holtz spoke with his longtime friend, Craig Jolley, manager Read More »
In 2009, Edelman’s Chief Content Officer, Steve Rubel, declared, “After years of erosion, it now it appears the destination web era is drawing to a close.” Rubel was right and had the numbers to prove it. Between social networks and places where the former audience could become content creators, hotfooting it to cool websites became uninteresting.
Since then, the nature of engagement has solidified: It occurs with likes, plus-ones, comments, shares and sometimes one-through-five-star ratings. Now, After years of liking this and sharing that—on computers, tablets and smartphones—the way we engage is starting to feel as old as visiting a Read More »