FIR Interview: developers Mark Silverman and Amy Haiar from Critical Mass

The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level.

The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with friends…all within the site without reliance on third-party… Read More »

Friday Wrap #95: Boost for financial services social media, voice-recognition mobile ads, and more

Friday Wrap #95Greetings from Orlando, where I spoke twice yesterday at Ragan Communications’ annual Social Media and Communications conference. This Friday Wrap—a little shorter than usual and a bit more hastily prepared—is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.


SEC approves third-party social media endorsements—The financial services industry has been one of the latest to the… Read More »

Going all in with Gmail

GmailAfter mulling over the pros and cons, I have taken the first steps to adopting GMail as my email client.

A little history for context:

When I started my own consulting practice in 1996, focused on helping companies communicate more effectively online, it was important to have my own domain for both email and a web presence. Eighteen years ago, most companies remained unconvinced of the need for a website and not everybody had adopted email. But since I was focused on the online dimensions of communication, it wasn’t optional.

Hosting sites were notoriously unreliable back then, so my friend Mike Vincenty built a server for me that… Read More »

How rough will the road be to wearable tech in the workplace?

Wearable tech is coming to the workplace
Image (c) CanStock Photo
Up until now, not that many employees wore technology. Those who did were a curiosity, people whose specialized skills were enhanced by wearable tech. As the technology matures and the benefits of wearable technology become more and more obvious, wristbands, eyewear and other gadgetwear will become common work tools.

If wearable tech explodes into a monster trend, it could well reach its tipping point in the workplace. As more and more employees are asked to adopt the use of these tools, issues are bound to arise. Armed with the certain knowledge that the trend is barreling toward us, communicators, HR staff and… Read More »

Introducing “FIR On Technology With Dan York”

The FIR Podcast Network is pleased to announce a new podcast on technology that will begin on December 31, 2013. Presenter Dan York explains…

FIR on Technology with Dan York

How can communicators best use new tools such as, say, Google+ Hangouts On Air to tell their stories in new ways or to reach new audiences? Are there tips and tricks they should be aware of? What is new in the latest release of WordPress? Why should someone in PR and marketing care about something like IPv6 or HTML5?

I’m Dan York and since 2005 I’ve been providing weekly reports into the For Immediate Release podcast where I’ve looked at questions such as these - what are the changes we are… Read More »

Friday Wrap #80: Sales from social, Instagram direct messages, controversy sweet spots, print lives

Friday Wrap #80

(c) Can Stock Photo
I don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a state-of-the-art online learning program. There are opportunities for discussion on a closed Facebook group with other workshop participants and Joe and me participating.  And each week we host a conference call to review key points and address… Read More »

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