Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade

Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Another change… Read More »

Communicators need to get familiar with blockchain technology

Blockchain: PR's latest technology frontier

Why don’t most producers of goods sell directly to customers? There are no Whirlpool stores. If you want a Whirlpool refrigerator, you go to Sears or some other retailer that sells appliances. Even if you visit the Whirlpool website, you will find that each product listing comes with a “Where to Buy” button.

Whirlpool is not in the direct sales business. Managing all those consumer transactions is not a Whirlpool competency. It is easier to be a wholesaler, selling in bulk to retailers whose whole business model is based on consumer sales and the complex chain of financial transactions that go with it. The Internet made e-commerce… Read More »

Millennials crave in-person conversation

Face-to-face conversation is alive and well

Oh, those pesky Millennials. So much blame is heaped on people born between the early 1980s and the early 2000s for a culture where conversation is deteriorating and everybody is texting. “We never talk anymore,” the complaint goes. MIT social studies professor Sherry Turkle has even written a book about it, alarmingly titled, “Reclaiming Conversation.” Meanwhile, recognizing that the highly coveted Millennial market is busy texting away, companies are tripping over themselves to adopt technologies that will reach them.

In fact, businesses routinely tout the brilliance of technologies that eliminate the need for actual conversation.… Read More »

The marginalization of content sites

Head on over to the website of Now This News, a producer of news video content, and this will greet you:

Now This News abandoned its website

NTN shuttered the website (replacing it with this single placeholder page) back in February. The company’s VP of social media, Ashish Patel, tweeted the news to followers: “We just shut the desktop site down. @nowthisnews to be truly socially distributed media company. Follow us wherever.” Today, NTN relies on Facebook, Twitter, Kik, Tumblr, Snapchat, and a variety of other platforms to distribute more than 50 pieces of content every day, with each video tailored to the platform. You can still find a mobile site and an NTN app,… Read More »

Friday Wrap #167: Facebook tops Google for traffic, messaging apps dominate, the desktop lives

Friday Wrap 167
Flickr photo courtesy of Koka Sexton
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Facebook drives more traffic to media sites than Google—For the second time Facebook… Read More »

Friday Wrap #155: Google’s game-changer, the net’s slowing growth, the state of print, smart bottles

Friday Wrap #155
Flickr photo courtesy of Matt Reinbold
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast)… Read More »

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