Several years ago, I was doing some work for a regional tourism and travel organization. Part of the engagement involved spending time with each member of the marketing and communications staff, talking about what they were doing and how they could apply social media to their efforts.
One of the communicators was tasked with marketing the city to the Latino community. She had grown increasingly frustrated using Google to find information on Hispanic tourism, which had turned up precious little. I had her open an account on Delicious, of which she was unaware. Within minutes, we had uncovered a treasure trove of web resources, most of Read More »
CommonCraft has long been one of my favorite blogs. To this day I still point people to a post that’s now a couple years old explaining the difference between blogs and message boards. Lately, CommonCraft’s Lee LeFever has been cranking out terrific videos using a paper-animation technique that explain complex Web 2.0 concepts in “Plain English.” The latest covers social bookmarking, using del.icio.us as an example: