Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Delicious acquisition bodes well for better content discovery

DeliciousSeveral years ago, I was doing some work for a regional tourism and travel organization. Part of the engagement involved spending time with each member of the marketing and communications staff, talking about what they were doing and how they could apply social media to their efforts.

One of the communicators was tasked with marketing the city to the Latino community. She had grown increasingly frustrated using Google to find information on Hispanic tourism, which had turned up precious little. I had her open an account on Delicious, of which she was unaware. Within minutes, we had uncovered a treasure trove of web resources, most of… Read More »

Another great entry in the “Plain English” series

CommonCraft has long been one of my favorite blogs. To this day I still point people to a post that’s now a couple years old explaining the difference between blogs and message boards. Lately, CommonCraft’s Lee LeFever has been cranking out terrific videos using a paper-animation technique that explain complex Web 2.0 concepts in “Plain English.” The latest covers social bookmarking, using del.icio.us as an example:

Tagging for the desktop

There is no doubt in my mind that tagging is going to grow in importance. It will become a dominant element of online search; I was not surprised to see the number of people confounded by changes to Techorati‘s interface, which made it more difficult to search by tag. Microformats will become more pervasive. Social bookmarking will grow in popularity. Tagging content, as you can on sites like Flickr and YouTube will become someething we can take for granted on any site that offers uploads.

So it makes perfect sense that we’re seeing the introduction of products that allow you to carry the tagging concept to your desktop. I’ve been… Read More »