Posted on March 11, 2013 7:53 am by Shel Holtz | Facebook | Internal | Intranets | Social Media | Social networks
Marketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.
Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages…
Posted on March 8, 2013 9:03 am by Shel Holtz | Healthcare | Brands | Business | Internal | Marketing | Social Media | Social networks
This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.
Data scientists have…
Posted on February 15, 2013 7:37 am by Shel Holtz | Brands | Channels | Internal | Media | Social Media | Social networks
(c) Can Stock PhotoAnother week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.
CEOs engage differently depending on the social channel they…
Posted on February 8, 2013 4:22 am by Shel Holtz | Advertising | Blogging | Brands | Business | Facebook | Marketing | Social networks | Video
(c) CanStock PhotoThe Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.
Last November I reported on preliminary results of a study…
Posted on January 25, 2013 9:16 am by Shel Holtz | Augmented Reality | Brands | Business | Legal | Marketing | Social Media | Social networks
(c) Can Stock PhotoHere’s the weekly rundown of reports, articles and posts from the last week that caught my attention that didn’t get widespread coverage. I select these items from a larger collection of pieces I save to my link blog: LinksFromShel.tumblr.com.
The holiday shopping season saw retail sales rise, and much of what consumers spent was…
Posted on December 21, 2012 9:25 am by Shel Holtz | Advertising | Augmented Reality | Marketing | Mobile | Social networks
(c) Can Stock PhotoWith this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the items I found most intriguing are collected here. You can always see the complete list of stories and posts I…
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