Content summary: Chuck Hester, author of “Linking In to Pay It Forward,” speaks on how LinkedIn is transforming business communications, connections and brands. He gave his talk at the New Communications Forum in San Mateo on Friday, April 23, 2010.
From the NewComm Forum session description:
LinkedIn has more than 61 million users from 200+ countries around the world. A new member joins LinkedIn almost every second, and executives from all Fortune 500 companies are LinkedIn members. But how does this affect your business and your brand? How can you use LinkedIn promote both your personal and professional brand and effectively use Read More »
I did not publish this post as soon as I wrote it. I went to dinner with some old friends. Had a couple glasses of wine. Waited to see if my reaction to the news had mellowed. It has not. I’m as pissed off as I was when I first got word. Hence, the following post, just as I wrote it earlier today:
Ning launched with a simple premise: Build your own social network for free. The company, founded by web browser pioneer Marc Andreesen, would make money through advertising, fee-based enhancements to free networks and premium networks.
The allure of a dedicated social network was undeniable. The features of a Facebook group were just too Read More »
As more than half of the companies in the U.S. continue to block employee access to social media sites, the organizations that maintain open channels are positioned to innovate and compete at levels that could crush their competition.
Being poised to extract value from a workforce that is networked 24/7 isn’t the same as taking the steps required to get there.
I intend to continue the campaign to end the conterproductive practice of blocking employees from their online communities. But the time has come to shift the focus from those companies that can’t see the opportunities inherent in a workforce that is connected to thousands of Read More »
UPDATE: WOMMA has issued its press release on its new guidelines for social media disclosure.
The Word of Mouth Marketing Association (WOMMA) is set to issue a guide to disclosure in social media marketing sometime tomorrow, February 17. The guide was prompted by the U.S. Federal Trade Commission’s new guidelines for disclosure of relationships between companies and people discussing them and their products or services in social media venues.
The document is designed to enhance rather than replace the rules that may already exist in your organization. And it’s WOMMA’s intention to continually update the guide given the ongoing Read More »
We have users that repeatedly get infected with viruses and spyware no matter what level or type of antivirus and antispyware software we install. It???s rather odd that ONLY THOSE particular users get re-infected day after day and that they all have MySpace accounts, FaceBook accounts, or whatever. Their employers have to continually pay us to come and clean these infections.
My reply was a bit terse. I asked Jones if he believed all the companies that Read More »
Awareness is rising of the impact on business of networked employees—those workers who are continuously connected to their social circles and can tap into them at will. The discussion seems to be shifting, ever so slowly, to the characteristics of companies that, rather than inhibiting these traits, want to reap the benefits of a networked workforce. Recent posts by Olivier Blanchard and Valeria Maltoni have speculated on the nature of these companies. Olivier calls them P2P companies; Valeria refers to them as connected companies.
They both see the recruiting process changing, for example, to one of inviting people already connected Read More »