Friday Wrap #30: A new social media news release template, Ford’s mobile push, content builds trust

Friday Wrap #30
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With this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the items I found most intriguing are collected here. You can always see the complete list of stories and posts I collect at

SHIFT is back with Social Media Press Release 2.0

SHIFT Communications created a stir five years ago by releasing a template for a Social Media Press Release. While several notable voices blasted the idea, several organizations adopted it. Press… Read More »

Dell pilots social media training for Subject Matter Experts

Dell Social Media Listening Command CenterThe rise of social technologies is shining an ever-brighter spotlight on subject matter experts (SMEs). I’ve written recently about the University of Toronto focusing its journalism training effort on SMEs. Last week, while attending the launch of Cisco Systems’ Social Media Listening Center, I found the company had trained 1,500 SMEs to engage in social channels on the company’s behalf, including responding to queries forwarded to them by Listening Center staff based on their area of expertise.

Liz Bullock pinged me after I published the Cisco post. Liz is director of Social Media and Community (SMaC) at Dell, which has been a… Read More »

Friday Wrap #20: New photo app, 1 billion coming to mobile social, NASA’s Google+ success, and more

Friday Wrap #20

(c) Can Stock Photo
What a Friday! I’m taking the rest of the day off to run a bazillion errands in advance of my daughter’s wedding on Sunday. But that won’t stop me from posting the Wrap, my weekly review of tech news of interest to communicators. If you want to see (or subscribe to) the full listing of articles I collect during the course of the week—which I use for the Wrap, regular blogging, and my podcast—you can find it at

Photoset from Tumblr: mobile social visual storytelling

Last night, I took a boatload of pictures with my smartphone while at my daughter’s wedding rehearsal and rehearsal dinner.… Read More »

Friday Wrap #16: upside of showrooming,Google plays 6 Degrees, small and large businesses go social

Friday Wrap
Image (c) Can Stock Photo
“Thank God it’s Friday,” I hear you shout, since Friday promises another edition of the Friday Wrap. And indeed, here it is! I draw these items from the last seven days of my various feeds. I save the interesting items for consideration in the Wrap (and for Monday’s episode of For Immediate Release) on my link blog, which you’re welcome to follow.

Showrooming could be good for retailers

One of the reasons Best Buy is on the ropes, according to analysts, is that the brick-and-mortar stores have become showrooms for Visitors can check out the physical products, make their choices, then order them… Read More »

Friday Wrap #14: A Facebook without ads; Twitter founders’ new tool; Instagram/Quora/Klout news

Friday Wrap
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The Friday Wrap is a collection of eye-catching items that surfaced in my feeds over the last week. A full blog post on each would have been nice, but time is short, so I summarize them here. You can see everything I collect for Friday Wrap consideration at my link blog.

Would you pay $50 per year for an add-free Facebook alternative? has opened its doors to anyone who would like an ad-free social networking experience and $50 to pay for it to reserve an account. While free, ad-supported access to everything from search to social has become the norml, Dalton Caldwell is looking to shake things up with his… Read More »

Friday Wrap #9: Press release plagiarism, hotels and WiFi, Nike fights for promoted tweets

The Friday Wrap
(c) Can Stock Photo
My weekly recap of some of the stories I found intriguing while perusing my feeds during the last seven days.

Recruiters using social media, but Facebook monitoring could backfire

Only 8% of U.S. companies aren’t using social media to acquire new talent this year. (These are likely the same companies that block employee online access and maintain a healthy supply of carbon paper for all the typewriters used by the ladies in the secretarial pool.) LinkedIn is the most used network for social recruiting, according to the Jobvite report, thought Facebook and Twitter are catching up. The ZDNet write-up notes that… Read More »

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