Friday Wrap #8: AR for shoppers, a tepid declaration, KISS vs. engagement, and sucky content

(c) Can Stock Photo
A review of articles that piqued my interest during the last week, whether or not they were earth-shattering.

Augmented Reality in the Grocery Aisle

Some people are more deliberate than others when they shop. While many just want to replace that empty box of Candy-Coated Sugar Grenades and other staples, there are those who are intent on finding only organic food, whole-grain cereals, locally-sourced fruit and/or biodegradable packaging. IBM aims to make those items easier to find via an Augmented Reality (AR) app developed by its Haifa, Israel staff. On your smartphone or tablet, you enter the characteristics of… Read More »

Franchisee staff: the forgotten social media audience

One of the participants in an internal social media workshop I taught in Chicago last week raised an interesting question. He worked in employee communications for a nationally-recognized auto service brand and wondered about the use of internal social media among franchisees.

It’s not unusual for franchise operations to set up extranets that let them establish communication with franchise owners. It just makes sense to distribute new pricing information and marketing materials digitally, and to answer questions asynchronously; it can reduce calls to the call center. Companies like Burger King and Ben & Jerry’s have set up just such… Read More »

Less is more? Sometimes less is just less

It's Not All NoiseConcerns that social media has reached a saturation point is leading to calls to scale back social media efforts. Writing last month in the Hospital Impact blog, Jean Riggle cited Forrester CEO George Colony’s argument that “social networking consumes more time than going to church, communicating by phone, email and snail mail, and exercising” to suggest hospitals trim back their efforts.

Excessive status updating can descend into a noise, Riggle argues, asserting that less can be more. She points to an Adage article in which Michael Scissons suggests the 22% decline in engagement on the Facebook walls of leading brands can be… Read More »

There’s no need to wait for brand pages to do business communication on Google+

Wait and see.
Bide your time.
Practice patience.

These characterize the advice pretty much everybody is giving about using Google+ for business or marketing. It’s so new, they say, and, importantly, Google hasn’t even launched business pages yet.

In the meantime, I’ve been marketing my business pretty regularly on Google+. You should, too. There are two big reasons why:

At last count, 25 million people had signed onto Google+.

That makes Google+ the fastest growing website in history, according to ComScore:

Growth of Google+

Considering that the vast majority of these people fit the early-adopter profile, you’d be nuts to ignore the opportunity… Read More »

Social media specialists charging for Google+ webinars? I’m fine with that

There are people like you and me. We eat, sleep and breathe new media. We want to be among the first to get invites to the latest offerings (Quora, Empire Avenue, Google+) because if we’re not there early, we’ll miss something important, we’ll be left behind. We read what our peers and mentors write about these new channels, soaking up all we can get, curating the best for future reference.

When we see someone with the chutzpah to charge for insights into one of these new channels, we bristle. “How dare they?” we ask. “The channel is too new for anyone to proclaim themselves an expert. And besides, if someone wanted to learn about this… Read More »

How has your Google+ usage changed?

A couple reports have noted traffic to Google+ has declined slightly despite increased subscribers (over 20 million at last report). Depending on whom you listen to, this either makes perfect sense, is what Google+ deserves, or is total nonsense.

This is an entirely non-scientific poll, but it might reflect a general trend. of course, it’s too early to draw any conclusions or any kind about Google+‘s future, but what the hell.

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