Employee ambassadors are becoming a must-have for brand social media reach

Social Media Reach via Employee AmbassadorsMarketers distressed over the declining number of brand page posts that appear in the news feeds of people who have liked their page have another option to expand their reach. It’s just not an option most of them have considered.

Changes made last year to Facebook’s EdgeRank algorithm led to a falloff in average reach. One study, by GroupM, found that brand pages experienced a 38% decline in consumer reach. Photo postings to brand pages fell 40% while those featuring links dropped off over 68%, according to the study. Other studies reported similarly distressing numbers.

Then there’s the study from Napkin Labs that determined only 6%… Read More »

Friday Wrap #41: Facebook exposure, Twitter gloom, the worst layoff communication ever, and more

Friday Wrap #41This week’s wrap features some particularly intriguing items, all drawn from a wider selection I collect on my link blog at LinksFromShel.tumblr.com. That’s also where I find the stories I’ll cover on my podcast. I’d be honored if you’d give my co-host and me a listen at For Immediate Release.

How many people saw that picture of your dinner you shared last night?

Data scientists have Facebook have crunched the numbers and come to the conclusion that one out of three of your friends sees every update you post to the social network. The analysis of 220,000 Facebook users’ posts last June found that,  over the course of the month, users… Read More »

Friday Wrap #38: CEOs passive on social media, consumers are more engaged, the value of online media

Friday Wrap #38

(c) Can Stock Photo
Another week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.

More insights into CEOs’ use of social media

CEOs engage differently depending on the social channel they use, according to a study conducted last April by the Conference Board and Stanford University’s Rock Center for Corporate Governance. CEOs do engage, according to “What do Corporate Directors and Senior Managers… Read More »

Friday Wrap #37: Execs should go social, most worker social use is for work, Hangouts get better

Friday Wrap 37
(c) CanStock Photo
The Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.

More data supports executive social media presence

Last November I reported on preliminary results of a study from Stanford’s business school that revealed C-suite occupants and members of boards of directors largely dismiss social media as something marketing deals with. Senior leaders push back against participating… Read More »

Friday Wrap #35: social influences spending, online errors, employee policies, end of the password

Friday Wrap #35

(c) Can Stock Photo
Here’s the weekly rundown of reports, articles and posts from the last week that caught my attention that didn’t get widespread coverage. I select these items from a larger collection of pieces I save to my link blog: LinksFromShel.tumblr.com.

Consumer spending increasingly influenced by social media

The holiday shopping season saw retail sales rise, and much of what consumers spent was influenced by social media, according to a study from the Advertising Research Foundation. The study, reported in Bulldog Reporter’s Daily Dog, found that about one-third of shoppers said they were either introduced to a brand or… Read More »

Friday Wrap #30: A new social media news release template, Ford’s mobile push, content builds trust

Friday Wrap #30
(c) Can Stock Photo
With this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the items I found most intriguing are collected here. You can always see the complete list of stories and posts I collect at LinksFromShel.Tumblr.com.

SHIFT is back with Social Media Press Release 2.0

SHIFT Communications created a stir five years ago by releasing a template for a Social Media Press Release. While several notable voices blasted the idea, several organizations adopted it. Press… Read More »

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