Will companies ever embrace a culture of messaging?

Addicted to Email

A study finding email remains the most important digital tool for American workers reveals some significant obstacles to the adoption of the kinds of collaborative applications that will be required to compete in 2015 and beyond.

Email’s roots go back to the early 1960s, making it a technology that is more than half a century old. Its business adoption began in the early 1990s, hampered by confusing and incompatible technologies, along with the usual legal and security concerns that accompany any new technology into the workplace. But once it took root, it was easily seen as a better communication tool than inter-office memos, faxes,… Read More »

Friday Wrap #128: Webcams hacked, pay via Snapchat, Pinterest mans up, confidence trumps reputation

Friday Wrap for 11-21-14Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Your private webcam isn’t so private—Leveraging a vulnerability in private webcams—the fact that a lot of people don’t reset the default password—a Russian website is streaming the video from thousands of such cameras from around the world. A lot of the cameras affected are functioning inside homes and businesses. While security is the main reason many… Read More »

Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

Brands set up shop on Ello

Brands on ElloAs the founders of upstart social network Ello make their case for an ad-free experience as the rationale for switching from Facebook, brands are already staking their claims.

Some are advising restraint; Contently advises “it’s not a friendly place for brands to play right now; doing so would be the digital marketing equivalent of the Ferguson police chief trying to march in a protest calling for his own resignation.”

But there is no barrier to brands establishing profiles—in fact, there’s not even a real-name policy—and dozens of brands have succumbed to the allure of another place to hang a shingle.

As a caveat, it’s important… Read More »

Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons


Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.

News

NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

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