Google+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+‘s chances of unseating Facebook at the social network, explaining how to use it (there’s already a list of tutorials, and speculating about its future.
For those unclear on Google+, it’s the new social network Google has cobbled together from a variety of the technologies it has developed over the last several years. That’s not a criticism; Google has done a masterful job of weaving these technologies into a well-integrated network that bears some Read More »
I’m on the road about half the time. As a result, I’ve had just about every experience a traveler can have (short of a crash, the one experience I hope to avoid). For example…
I run into people I know at the terminal. Most recently, it was Brian Solis, who was waiting at O’Hare for the same San Francisco-bound flight I was on. We both lamented that, had we known we would be there, we could have met for a drink or a meal before heading to the terminal.
I’ve gone to a conference where I saw at least three or four people who were on my flight. We could have at least shared a cab to the hotel. At most, we could have spent some time Read More »
Whenever a company mishandles a social media kerfuffle, there is no shortage of bloggers and other experts ready to offer biting criticism and recommendations for how the organization should have handled the situation. Sometimes the advice is good, sometimes it’s not. The advice offered is rarely consistent from one expert to another. And it’s even more rarely forgiving of companies new to the space, just beginning to feel their way around.
I’ve spoken with leaders at some companies who are reluctant to enter the social media space as much because of the put-downs and jibes they’ll take from the ever-growing world of experts as from Read More »
I had two interesting conversations at a family event last night in my home town in Southern California. (Truth be told, I had a lot of interesting conversations, but only two that warrant discussion here.)
First was my nephew, the oldest of my brother’s three boys. He’s going to school, doing some part-time work in the TV industry, and working more-or-less full-time for a restaurant near his home. He’s a server and formerly host at the restaurant where, he told me, the parent company has cut back on the number of servers and implemented customer charges for “extras.”
For example, he told me, a customer ordered a salad with bleu Read More »
Uni-Ball’s launch of a Facebook-centered pen giveaway campaign during the Summer
Winter Olympics spurred a number of bloggers to question the wisdom of eschewing a company’s home page in favor of Facebook or other social sites. The Uni-Ball campaign was supported by advertising that directed consumers to the Facebook page with no reference to the company’s own website. The giveaway itself was conducted through the Facebook site.
Uni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised the campaign, Steve Rubel had problems with the way many organizations have employed Facebook pages.
Jennifer Cohen, co-founder and president of Something Creative LLC, worked on the Facebook component of the Uni-ball campaign and, in this Read More »