Friday Wrap #38: CEOs passive on social media, consumers are more engaged, the value of online media

Friday Wrap #38

(c) Can Stock Photo
Another week come and gone. This week’s Friday Wrap covers studies, reports and news that didn’t get widespread coverage, along with the occasional post that was just plain interesting. Throughout the week, I collect the items I’ll consider for the Wrap (and my podcast) at LinksFromShel.tumblr.com.

More insights into CEOs’ use of social media

CEOs engage differently depending on the social channel they use, according to a study conducted last April by the Conference Board and Stanford University’s Rock Center for Corporate Governance. CEOs do engage, according to “What do Corporate Directors and Senior Managers… Read More »

Friday Wrap #37: Execs should go social, most worker social use is for work, Hangouts get better

Friday Wrap 37
(c) CanStock Photo
The Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.

More data supports executive social media presence

Last November I reported on preliminary results of a study from Stanford’s business school that revealed C-suite occupants and members of boards of directors largely dismiss social media as something marketing deals with. Senior leaders push back against participating… Read More »

Friday Wrap #35: social influences spending, online errors, employee policies, end of the password

Friday Wrap #35

(c) Can Stock Photo
Here’s the weekly rundown of reports, articles and posts from the last week that caught my attention that didn’t get widespread coverage. I select these items from a larger collection of pieces I save to my link blog: LinksFromShel.tumblr.com.

Consumer spending increasingly influenced by social media

The holiday shopping season saw retail sales rise, and much of what consumers spent was influenced by social media, according to a study from the Advertising Research Foundation. The study, reported in Bulldog Reporter’s Daily Dog, found that about one-third of shoppers said they were either introduced to a brand or… Read More »

Friday Wrap #30: A new social media news release template, Ford’s mobile push, content builds trust

Friday Wrap #30
(c) Can Stock Photo
With this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the items I found most intriguing are collected here. You can always see the complete list of stories and posts I collect at LinksFromShel.Tumblr.com.

SHIFT is back with Social Media Press Release 2.0

SHIFT Communications created a stir five years ago by releasing a template for a Social Media Press Release. While several notable voices blasted the idea, several organizations adopted it. Press… Read More »

Dell pilots social media training for Subject Matter Experts

Dell Social Media Listening Command CenterThe rise of social technologies is shining an ever-brighter spotlight on subject matter experts (SMEs). I’ve written recently about the University of Toronto focusing its journalism training effort on SMEs. Last week, while attending the launch of Cisco Systems’ Social Media Listening Center, I found the company had trained 1,500 SMEs to engage in social channels on the company’s behalf, including responding to queries forwarded to them by Listening Center staff based on their area of expertise.

Liz Bullock pinged me after I published the Cisco post. Liz is director of Social Media and Community (SMaC) at Dell, which has been a… Read More »

Friday Wrap #20: New photo app, 1 billion coming to mobile social, NASA’s Google+ success, and more

Friday Wrap #20

(c) Can Stock Photo
What a Friday! I’m taking the rest of the day off to run a bazillion errands in advance of my daughter’s wedding on Sunday. But that won’t stop me from posting the Wrap, my weekly review of tech news of interest to communicators. If you want to see (or subscribe to) the full listing of articles I collect during the course of the week—which I use for the Wrap, regular blogging, and my podcast—you can find it at linksfromshel.tumblr.com.

Photoset from Tumblr: mobile social visual storytelling

Last night, I took a boatload of pictures with my smartphone while at my daughter’s wedding rehearsal and rehearsal dinner.… Read More »

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