Friday Wrap #83: Facebook rules, vanishing office messages, frigid real-time marketing, and more

Friday Wrap #82

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The holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link blog at

Above the fold

Adult adoption of social media continues to grow

More and more adults continue to adopt social media, with Facebook maintaining its status as the top platform even as an increasing number of adults tap into more than one social network per day. According to new data from… Read More »

Friday Wrap #75: Google+ hashtags, AP native ads, YouTube royalty-free music, mobile video’s growth

Kit Kat WrapperWith the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at

It’s time to amp up your use of Google+ hashtags

Those who paid attention to Google’s Hummingbird update have been making significant adjustments to the SEO practices that support their social media marketing strategies. In a guest post for Duct Tape Marketing, Lauren Hogan points to a… Read More »

Friday Wrap #74: Teens on Facebook, image sharing, social media and B2B, hashtag hijacking, and more

Friday Wrap #74

(c) Can Stock Photo
Welcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.” Get details at And don’t forget to bookmark my link blog. is where I collect the items from which I choose the contents for the Wrap and for my podcast,… Read More »

Your employees could be the key to engaging customers on the next generation of social networks

Are you pondering what I'm pondering?You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.

Don’t be embarrassed if you’re not aware of the rise of mobile messaging apps and the real threat they pose to Facebook and other traditional social networks. (And yes, in case you’re wondering, I do find it funny that I’m labeling Facebook a “traditional” network.) They may be a big deal, but here in North America and… Read More »

Friday Wrap #60: deflating social media bubble, Fortune 500 adoption, Facebook’s reach, rising FOMO

Friday Wrap #60

(c) Can Stock Photo
Edelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting of which (to me, anyway) is listed in today’s Wrap. As always, you can find the bigger list of items from which I chose today’s Wrap material at my link blog,

A deflating bubble doesn’t spell the demise of social media

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Friday Wrap #57: Twitter’s rewind button, walled gardens hurt ROI, guest blogging under Penguin 2.0

Friday Wrap #58

(c) Can Stock Photo
I was away much of this week at IABC’s annual world conference. The news kept pouring in—lots of it this week—making for a content-rich installment of the Friday Wrap. As always, I collect the stories from which I choose Wrap items on my link blog at Add it to your reading list to stay up to date on all the stories I collect based on their newsworthiness.

Replay that twitter stream

Twitter continues to experiment with new services and features as it positions itself to be profitable and continue attracting new users. The latest of these was telegraphed by CEO Dick Costolo on Wednesday:… Read More »

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