FIR Interview - Jeremy Burton, CEO, Serena Software, on Facebook Fridays: November 16, 2007

While reports continue to flood out of the business world of companies blocking employee access to online venues—notably social media and especially social networks—Serena Software has taken the opposite approach, actively encouraging employees to network with each other on Facebook. Serena’s CEO, Jeremy Burton, has written about his philosophy for ZDNet Asia; the company even issued a press release about it.

In this exclusive FIR Interview, Shel Holtz talked with Burton about the “Facebook Fridays” program, his view of the value social networks bring to the organization, and his opinion about how other companies are handling employee… Read More »

We love social networks…no, wait, we hate them…no wait…

There seems to be a case of split personality going on in a lot of companies. On the one hand, the blocking of social media sites continues apace. On the other hand, the adoption of social media in the enterprise is also on a growth spurt.

McAfee, the security company, is out with a study that concludes that one-third of bosses block employee access to music downloading sites like iTunes to dating sites. A quarter block access to sites like YouTube. More than half wish they could block access to social networking sites like MySpace and Facebook, but only 20% have taken the step. McAfee suggests the rest have resisted because the sites… Read More »

The sound and fury of Open Social

opensocialWhile Google’s Open Social initiative has caused a surge of commentary, it hasn’t raised much more than a ripple in the PR/communications corner of the blogosphere. I’ve read a few posts about it by PR bloggers, but otherwise Open Social seems to have produced a giant yawn.

Several explanations could account for the seeming lack of interest. Open Social is definitely not ready for prime time; it’s not a tool you can put to use right now. Open Social’s primary advantage involves widget-like applications; not many companies have embraced widgets for PR/communication purposes. Not that many have created widgets for marketing or… Read More »

Facebook advertising: There must be a model that will work

Much of the reporting of Microft’s acquisition of a piece of Facebook has questioned the ultimate value of the social network. (Microsoft’s investment puts the total value of Facebook at about $15 billion.) With advertising as the only significant revenue channel, many are wondering if people networking on sites like MySpace and Facebook are paying any attention to the ads.

In a tweet today, Todd Defren underscores the point:

For all the hoopla about Facebook, you’d think there would be a wider variety of (classier) advertisements. It’s all “romance” stuff now.

While I did see an ad on Facebook today from Chrysler, you still have… Read More »

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