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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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While reports continue to flood out of the business world of companies blocking employee access to online venues—notably social media and especially social networks—Serena Software has taken the opposite approach, actively encouraging employees to network with each other on Facebook. Serena’s CEO, Jeremy Burton, has written about his philosophy for ZDNet Asia; the company even issued a press release about it.

In this exclusive…

There seems to be a case of split personality going on in a lot of companies. On the one hand, the blocking of social media sites continues apace. On the other hand, the adoption of social media in the enterprise is also on a growth spurt.

McAfee, the security company, is out with a study that concludes that one-third of bosses…

opensocialWhile Google’s Open Social initiative has caused a surge of commentary, it hasn’t raised much more than a ripple in the PR/communications corner of the blogosphere. I’ve read a few posts about it by PR bloggers, but otherwise Open Social seems to have produced a giant yawn.

Several explanations could account for the seeming lack of interest. Open Social is definitely not ready for prime…

Much of the reporting of Microft’s acquisition of a piece of Facebook has questioned the ultimate value of the social network. (Microsoft’s investment puts the total value of Facebook at about $15 billion.) With advertising as the only significant revenue channel, many are wondering if people networking on sites like MySpace and Facebook are paying any attention to the ads.

In a tweet

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