Friday Wrap #224: NPR grows (thanks to Alexa), RIP Flash, brands promote news stories, VR ads coming

Friday Wrap #224I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Millennials favor companies with activist CEOs—I reported last week about the American Petroleum Institute’s advertising push to make the industry look cool to Millennials, whom oil and gas companies need to hire but who are inclined to look elsewhere for work. Oil companies may want to consider convincing their leaders to speak up on social issues. More than half of Millennials are more likely to buy from a company whose CEO speaks out on issues they agree with.… Read More »

Friday Wrap #222: Social media diversfiies the news you see, astroturfing Reddit, online harassment

Friday Wrap #222I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communications: Upcoming Webinar

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

The… Read More »

Friday Wrap #219: White House affects perceptions of PR, Instagram crushes Snapchat, and more

Friday Wrap #219I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

White House communications team casts negative perceptions on PR practitioners—The team managing communications at the White House is generally viewed as the most visible PR people on the planet. PR practitioners wish that weren’t the case with the current administration and would prefer to distance themselves from Sean Spicer and the rest of the administration’s spokespeople. There was general agreement among PR professionals surveyed by the USC Annenberg School… Read More »

Friday Wrap #216: MP3’s demise, influencers at risk, Medium exodus, CMO promotions, snark’s appeal

Friday Wrap #216I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

FCC votes to end net neutrality—The U.S. Federal Communications Commission voted 2-1 to open debate on a proposal to reverse the Title II designation used to enforce net neutrality and on whether the FCC should impose net neutrality rules through other mechanisms. The takeaway: Make your voice heard. Leave a comment on the FCC’s public comment page. Without net neutrality, the ability of small companies to compete against those who can pay for faster access will be… Read More »

Social Media and Social Causes Can Bring CEOs Out of the Shadows

CEOs Need to Connect With Employees

Some things you take for granted. The sun will rise in the east. A two-year-old eating chocolate will get chocolate on her face (and her arms and her legs). Breakfast for dinner is awesome. Employees know who runs their company.

Well, three out of four ain’t bad.

A recent survey from APPrise Mobile found that 23% of employees working for a company with 500 or more employees weren’t sure of their CEO’s name. Even more—32%—weren’t confident they could pick their CEO out of a lineup.

This floored me. I wasn’t comforted when I learned that most of those who didn’t know their CEO worked somewhere other than headquarters and were more… Read More »

Mastodon: Here to stay or DOA?

MastodonThere is so much hyperventilating over Mastodon, the upstart social network du jour, that it’s easy to drop it into the same bucket as all the other presumed Twitter killers moldering in their digital graves.

Which is exactly what a lot of people are doing. Without even giving it a once-over, they remind their followers of Ello, Plurk, Jaiku, and the laundry list of other social hopefuls. And let’s not even start on the trash heap of Google’s varous attempts.

I’m not ready to proclaim Mastodon a keeper. Odds are, in five years when the next startup hits the scene, the doubters will ask us to remember Ello, Plurk, Jaiku, and Mastodon… Read More »

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