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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I had two interesting conversations at a family event last night in my home town in Southern California. (Truth be told, I had a lot of interesting conversations, but only two that warrant discussion here.)

First was my nephew, the oldest of my brother’s three boys. He’s going to school, doing some part-time work in the TV industry, and working more-or-less full-time for a…

Shel HoltzUni-Ball’s launch of a Facebook-centered pen giveaway campaign during the Summer

Winter Olympics spurred a number of bloggers to question the wisdom of eschewing a company’s home page in favor of Facebook or other social sites. The Uni-Ball campaign was supported by advertising that directed consumers to the Facebook page with no reference to the company’s own website. The giveaway itself was conducted…

imageUni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised…

Content summary: Chuck Hester, author of “Linking In to Pay It Forward,” speaks on how LinkedIn is transforming business communications, connections and brands. He gave his talk at the New Communications Forum in San Mateo on Friday, April 23, 2010.

From the NewComm Forum session description:

LinkedIn has more than 61 million users from 200+ countries around the world. A new member joins…

I did not publish this post as soon as I wrote it. I went to dinner with some old friends. Had a couple glasses of wine. Waited to see if my reaction to the news had mellowed. It has not. I’m as pissed off as I was when I first got word. Hence, the following post, just as I wrote it…

As more than half of the companies in the U.S. continue to block employee access to social media sites, the organizations that maintain open channels are positioned to innovate and compete at levels that could crush their competition.

Being poised to extract value from a workforce that is networked 24/7 isn’t the same as taking the steps required to get there.

I…

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