Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Friday Wrap #90: More of your posts in Facebook news feeds, a 15-second cooking show, and more

Friday Wrap #90The Wrap this well will be shorter than usual. My visit to Copenhagen, Denmark—to speak at the annual IntraTeam intranet event—has occupied most of my time, and my flight home is in just a few hours. There were, however, far too many interesting reports to skip it completely! So, here’s your abbreviated wrap-up of news you may have missed. (On the other hand, let me know if you prefer this shorter format.) You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

The bad and the ugly

Digiday argues that Nestle’s handling of the Hot… Read More »

Friday Wrap #83: Facebook rules, vanishing office messages, frigid real-time marketing, and more

Friday Wrap #82

(c) Can Stock Photo
The holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link blog at LinksFromShel.tumblr.com.

Above the fold

Adult adoption of social media continues to grow

More and more adults continue to adopt social media, with Facebook maintaining its status as the top platform even as an increasing number of adults tap into more than one social network per day. According to new data from… Read More »

Friday Wrap #75: Google+ hashtags, AP native ads, YouTube royalty-free music, mobile video’s growth

Kit Kat WrapperWith the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.

It’s time to amp up your use of Google+ hashtags

Those who paid attention to Google’s Hummingbird update have been making significant adjustments to the SEO practices that support their social media marketing strategies. In a guest post for Duct Tape Marketing, Lauren Hogan points to a… Read More »

Friday Wrap #74: Teens on Facebook, image sharing, social media and B2B, hashtag hijacking, and more

Friday Wrap #74

(c) Can Stock Photo
Welcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.” Get details at Movember.com. And don’t forget to bookmark my link blog. LinksFromShel.tumblr.com is where I collect the items from which I choose the contents for the Wrap and for my podcast,… Read More »

Your employees could be the key to engaging customers on the next generation of social networks

Are you pondering what I'm pondering?You already know the switch to mobile computing is irrevocable and that planning for mobile first is more than just a good idea. What you may not know is that the next generation of social networks could have a dramatic impact on the approach your organization takes to connecting with customers and other stakeholders.

Don’t be embarrassed if you’re not aware of the rise of mobile messaging apps and the real threat they pose to Facebook and other traditional social networks. (And yes, in case you’re wondering, I do find it funny that I’m labeling Facebook a “traditional” network.) They may be a big deal, but here in North America and… Read More »

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