Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

Brands set up shop on Ello

Brands on ElloAs the founders of upstart social network Ello make their case for an ad-free experience as the rationale for switching from Facebook, brands are already staking their claims.

Some are advising restraint; Contently advises “it’s not a friendly place for brands to play right now; doing so would be the digital marketing equivalent of the Ferguson police chief trying to march in a protest calling for his own resignation.”

But there is no barrier to brands establishing profiles—in fact, there’s not even a real-name policy—and dozens of brands have succumbed to the allure of another place to hang a shingle.

As a caveat, it’s important… Read More »

Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons


Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.

News

NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


News

Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

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