Let’s rethink our social media priorities

1:1 social media

The thousands of keynotes and other conference sessions, the billions of words penned for publications and blogs and posts, the videos and Slideshare decks and memes that all aim to illuminate us about the business-and-brand use of social media, they all share a common theme:

It’s all about the relationship.
It’s all about the conversation.

It seems that every curated newsletter I get includes studies showing brands are increasing their social media budgets. I wonder if all those dollars are being misspent. Do oh-so-clever tweets riding the coattails of whatever’s trending build relationships? Does a stream of product photos on… Read More »

Friday Wrap #159: Podcast growth, Sharapova’s crisis response, hospitals embrace texting

Friday Wrap #159My apologies for not getting a Wrap out last week. I woke up around 1 a.m. on Friday feeling lousy and it just got worse from there. I don’t spend the day in bed very often, but that was my agenda last week. I’ll make up for it with an extra-crunchy edition today.

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report… Read More »

Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade

Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Another change… Read More »

Friday Wrap #184: Conflating PR and lobbying, reporters’ pitch preferences, PR’s data woes, and more

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

New York wants… Read More »

Friday Wrap #184: A taste of Peach, brands blow Bowie tributes, Snapchat is mainstream, and more

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Snooping on… Read More »

Friday Wrap #183: More Twitter characters, new native ad guidelines,CEOs’ engagement failure

Friday Wrap #183Happy new year to Friday Wrap readers! In 2015, we had the uncommon experience of both Christmas and New Year’s falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week’s Wrap is longer than usual, as my collection of items covers three weeks instead of just one. Also, I have noticed a lot of new subscribers to the Wrap; a very warm welcome to all of you! The Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be… Read More »

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