Friday Wrap #242: A prescription video game, messaging for kids, paying to link to earned content

Friday Wrap #242I extract items for the Wrap from my link blog, which you’’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Video game aims to replace prescription medications—An ungodly number of children take medications for ADHD but the developers of a video game have demonstrated that playing it delivers the same benefits without the side effects. “In a study of 348 children between the ages of 8 and 12 diagnosed with ADHD, those who played Akili’s action-packed game on a tablet over four weeks saw statistically significant improvements on metrics of attention and inhibitory control,… Read More »

Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »

Friday Wrap #237: Split feeds, bloated numbers, success with memes, what influencers want, and more

Friday Wrap #237I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Announcement

After 21 years as an independent consultant (which followed 19 years in the corporate world), I have re-entered the corporate world. As of Tuesday, I am director of Internal Communications at Webcor, one of the largest commercial construction companies in California. I am excited about what lies ahead for me in this role. As for this newsletter, I plan to keep it going. It may be shorter, given that my time has become much less flexible, but cranking out HC+T Briefing… Read More »

Friday Wrap #236: Ethics call to action, new Twitter rules, CEOs going social, voice vs. paid search

Friday Wrap #236I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Richard Edelman calls for industrywide ethics principles—In the wake of the Bell Pottinger scandal in the UK, Edelman CEO Richard Edelman “called for the PR industry to adopt a new set of ethics principles superseding those of trade associations.” Edelman called out the Arthur W. Page Society, PRSA, and IABC, whose codes of ethics “do not safeguard ethical behavior” and “can’t prevent what happens in the soft underbelly” of PR. The four principles to which the entire industry… Read More »

Friday Wrap #234: Inflating numbers, facelifts on Instagram, resistance to new tech, AI for kids

Friday Wrap #234

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

LVPD applauded for online response to massacre—While a torrent of fake news accompanied the horrific shooting in Las Vegas, the Las Vegas Police Department was able to ensure accurate information was available by posting timely announcements and press conferences across its various social media profiles. Takeaway: Institutions can’t think about this after a disaster strikes. Part of a social media presence means being prepared to swing into action during difficult times.… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

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