Friday Wrap #172: Facebook videos inspire chatter, Millennials alter company comms, and more

Friday Wrap #172The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

News

Meerkat launches… Read More »

Bring influencer marketing inside the company

Internal Influencer Marketing

The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent communication from managers. Only under two circumstances is the manager communication component of any plan anywhere close to uniformly consistent:

  1. In an organization in which manger-to-employee communication is a fully embedded part of the culture,… Read More »

Friday Wrap #171: Web’s creator wants to re-invent it, Periscope’s crowdsourced comment moderation

Friday Wrap #171I’m back after missing the Wrap last week while I was at the IABC World Conference in New Orleans. As always, the Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make… Read More »

Friday Wrap #170: Overtime rule hits worker mobile use, EgyptAir’s media warning, videos go silent

Friday Wrap #170The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

News

Media belittles… Read More »

Let’s rethink our social media priorities

1:1 social media

The thousands of keynotes and other conference sessions, the billions of words penned for publications and blogs and posts, the videos and Slideshare decks and memes that all aim to illuminate us about the business-and-brand use of social media, they all share a common theme:

It’s all about the relationship.
It’s all about the conversation.

It seems that every curated newsletter I get includes studies showing brands are increasing their social media budgets. I wonder if all those dollars are being misspent. Do oh-so-clever tweets riding the coattails of whatever’s trending build relationships? Does a stream of product photos on… Read More »

Friday Wrap #159: Podcast growth, Sharapova’s crisis response, hospitals embrace texting

Friday Wrap #159My apologies for not getting a Wrap out last week. I woke up around 1 a.m. on Friday feeling lousy and it just got worse from there. I don’t spend the day in bed very often, but that was my agenda last week. I’ll make up for it with an extra-crunchy edition today.

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report… Read More »

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