Holtz Communications + Technology

I wasn’t familiar with Steve Cody or his blog before today, but he’s now on my list of feeds. In a post on May 10, the co-founder of Peppercom, an independent PR agency, talks about a word-of-mouth campaign he came across involving jetBlue Airways.

This caught my attention because I’m a jetBlue fan. Sometime this year, I’ll hit 1 million true miles on United Airlines,…

Visible Path is taking a somewhat different approach to social networking. Armed with several million dollars in venture capital (including $10 million from Menlo Ventures and $5 million from Kleiner Perkins), the company is less interested in the six-degrees approach employed by

LinkedIn and more interested in what can be gleaned from communications in which you’ve already engaged. According to a…

Since Neville and I recorded the podcast live from the trade show area of the conference yesterday afternoon, I wasn’t able to blog any other sessions. Today I’m not working at all, so I hope to blog every session I attend, starting with…

Charlene Li from Forrester is the keynote this morning.

Introduction

• Successful social computing requires ceding control to build the relationship. Customers won’t put up…

Edmunds.com, the automobile information service, has not been timid in its foray into new media. With the launch of CarSpace, the company has embraced the ideas of social networking and consumer generated media in a big way.

If you figure that’s a natural step for a company with a dot-com in its name, don’t be fooled. Edmunds has been around since 1966, back when…

In workshops and talks, I’ve been suggesting that the web has become balkanized. Three separate entities have emerged:

• The “reference web”— The traditional web where people go to extract information. Characterized by the receiver-driven model of communication, it’s all about pulling what you want when you want it.
• The “collaborative web”— Social media, consumer-generated content, conversations. This is made up of wikis, blogs, social networking sites, tag-driven sites, and…

Heather Green, co-blogger of BusinessWeek’s Blogspotting blog, is looking for examples of companies that use Del.icio.us tags “to track the buzz around a product or service or collaborate on a project.” Since I’d love to see an article on this for my own selfish purposes, be sure to leave a comment to her post if you have any examples to offer.