Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

Friday Wrap #65: YouTube for research, social for customer contact, dealing with uncivil customers

Getting that nasty wrap off a DVDThis week, everyone buzzed about the Golf Channel’s epic fail as the cable station tried to spin the 50th anniversary of Dr. Martin Luther King’s “I Have a Dream” speech as a golf story. Another big story that had everyone talking was Kevin Spacey’s delivery of the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, where he schooled the television industry for failing to recognize that viewers want control. If you haven’t watched the speech, it’s must-viewing; you’ll find highlights versions as well as the entire 46-minute lecture on YouTube. In the meantime, a lot of other news and research was reported that you… Read More »

Friday Wrap #63: Google’s attack on press releases, Facebook’s updated algorithm, anti-social CEOs

Friday Wrap #63

(c) Can Stock Photo
A steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I report on the For Immediate Release podcast. Feel free to add it to your list of resources.

Google vs. PR

Press releases have been around for more than 100 years and they serve a distinct purpose, even when they’re posted to the Web (as they all are these days). But… Read More »

Friday Wrap #59: NTSB goes social, Fortune 500 gets more social, Reddit sparks a PR crisis, and more

Friday Wrap #59

(c) Can Stock Photo
As I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I tagged this week at my link blog, LinksFromShel.tumblr.com. In the meantime, here are the ones I found most interesting or useful.

NTSB turns to social media to feed insatiable public appetite for Asiana updates

The crash landing of the Asiana Boeing 777 at San Francisco International… Read More »

Hourly workers on social network stay longer, sell more and complete customer transactions faster

Hourly worker at cash registerAdd this to the mountain of evidence that contradicts the conventional wisdom that employees’ use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.

These results come from a study from Evolv, which “harnesses the power of big data predictive analytics and machine learning to uncover the inefficiencies that undermine the performance of global workforces.”

According to the report, employees that are engaged in five or more social networks have a 1.57% higher sales conversion than their peers, and handle customer… Read More »

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