This week, everyone buzzed about the Golf Channel’s epic fail as the cable station tried to spin the 50th anniversary of Dr. Martin Luther King’s “I Have a Dream” speech as a golf story. Another big story that had everyone talking was Kevin Spacey’s delivery of the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, where he schooled the television industry for failing to recognize that viewers want control. If you haven’t watched the speech, it’s must-viewing; you’ll find highlights versions as well as the entire 46-minute lecture on YouTube. In the meantime, a lot of other news and research was reported that you Read More »
(c) Can Stock PhotoA steady stream of reports, studies, surveys and announcements flooded my feeds this week. Today’s Wrap includes some big announcements as well as some other items that may have escaped your notice. I collect all the items from which I choose the Wrap contents at my link blog, LinksFromShel.tumblr.com, which also serves as the source for stories I report on the For Immediate Release podcast. Feel free to add it to your list of resources.
Google vs. PR
Press releases have been around for more than 100 years and they serve a distinct purpose, even when they’re posted to the Web (as they all are these days). But Read More »
Friday Wrap #59: NTSB goes social, Fortune 500 gets more social, Reddit sparks a PR crisis, and more
(c) Can Stock PhotoAs I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I tagged this week at my link blog, LinksFromShel.tumblr.com. In the meantime, here are the ones I found most interesting or useful.
NTSB turns to social media to feed insatiable public appetite for Asiana updates
The crash landing of the Asiana Boeing 777 at San Francisco International Read More »
Add this to the mountain of evidence that contradicts the conventional wisdom that employees’ use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.
These results come from a study from Evolv, which “harnesses the power of big data predictive analytics and machine learning to uncover the inefficiencies that undermine the performance of global workforces.”
According to the report, employees that are engaged in five or more social networks have a 1.57% higher sales conversion than their peers, and handle customer Read More »
Visual communication has grown into a bona fide social trend. Most trends that take root on the web ultimately find their way onto intranets. That hasn’t happened yet with the compulsion we have acquired for sharing images. The fact that tools aren’t available yet to integrate into your internal platforms shouldn’t stop you, though, from tapping into this increasingly common behavior.
Photo sharing has been around for a long time. A number of photo sharing services came and went while the mainstays struggled to find both a niche and revenue models. Yahoo has allowed Flickr to languish even as companies used them to create Read More »
The president of the Fortune 400 company where I worked called me into his office to proclaim that “We are now a learning company.” He had just returned from a conference where he sat in on a session about learning companies and he was pumped. So I asked, “What does that mean?”
His face wrinkled up in consternation. “It means we learn. We learn all the time,” he said.
“How?” I asked.
He was getting frustrated. “By learning. The way we learn.”
“But if we’re a learning company, we must have to do something different than we’re doing now. If we’re going to communicate this to employees, they have to know what’s different, what’s Read More »