Posted on December 13, 2006 10:35 am by Shel Holtz | Marketing | Search | Social Media
Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs—along with other Internet tools—are ideal channels for such outreach.
Yahoo! and comScore Networks have released research today that validates that point of view. “Engaging Advocates through Search and Social Media” makes the connection between effective use of the…
Posted on December 13, 2006 8:42 am by Shel Holtz | Blogging | Social Media
I conducted a teleseminar on business blogging for the Public Relations Institute of Australia a few days ago. Any number of people I know from Australia warned me that business is far behind the blogging/social media curve down under. Afterwards, though, I got an email from Rod Bruem, who runs a blogging website for Telstra, which provides telecommunications services. The…
Posted on December 11, 2006 6:14 pm by Shel Holtz | For Immediate Release | Media | New Media | Social Media
The New Media Release Podcast, episode 12 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:The full complement discusses…
Posted on November 10, 2006 10:42 am by Shel Holtz | Business | Social Media | Technology
Whenever I give a talk on the whole social media thing, one of the questions that invariably arises is, “What software will we need and how will I be able to convince IT to get it and install it?”
The answer to that question may have gotten a lot easier with Intel‘s launch of Suite 2.0, an interesting bundling of several popular social media…
Posted on November 7, 2006 6:36 am by Shel Holtz | Podcasting | Social Media
I hope this post doesn’t come across as too snarky, but I couldn’t resist.
I was attending a session at a conference yesterday at which the speaker presented a company’s podcast as an example of excellent communication. The podcast sounded like a public service announcement: professional voice talent reading a script with hokey music playing in the background. The podcadst was accessible on a page that…
Posted on October 22, 2006 4:23 pm by Shel Holtz | Business | General | Marketing | New Media | PR | Second Life | Social Media
I’ve been waiting and waiting to make this public, and the time has finally come. No more hints. No more teasing. This is the real thing. I’m leaving the world of sole practitionership and independent consulting to join a startup that features a killer team of communicators and a laser-like focus on New Marketing.
The company is called crayon. The name derives from an…
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