Business’ grasp of podcasting

I hope this post doesn’t come across as too snarky, but I couldn’t resist.

I was attending a session at a conference yesterday at which the speaker presented a company’s podcast as an example of excellent communication. The podcast sounded like a public service announcement: professional voice talent reading a script with hokey music playing in the background. The podcadst was accessible on a page that did not allow listeners to comment. But here’s the real kicker. The speaker clicked the “play now” button on the podcast page, launching Windows Media Player and its associated “visualization,” the image that leaps and dances in time… Read More »

Introducing crayon

I’ve been waiting and waiting to make this public, and the time has finally come. No more hints. No more teasing. This is the real thing. I’m leaving the world of sole practitionership and independent consulting to join a startup that features a killer team of communicators and a laser-like focus on New Marketing.

Shel HoltzThe company is called crayon. The name derives from an analogy employed frequently by Joseph Jaffe, crayon’s founder. The biggest boxes of crayons come chock-full of dozens of colors, Joe notes, but most communicators (marketers, advertisers, PR folk, corporate communications pros) seem always to start with red, green, and… Read More »

SlideShare presentation: Communicating on the Read-Write Web

I just wrapped up my keynote at the PRSA Inland Empire daylong workshop, “The Impact of Online Communications and Technology on the Public Relations Profession and Professional.” It took just a few minutes to upload the file to SlideShare; this is the result. (Keep in mind, this is speaker support and isn’t designed to stand on its own!)

View a larger version here (beta account is required for now).

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