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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release. Adfero’s “interactive” news release embraces some of the elements of the social media release, but retains the narrative style of traditional releases.

Adfero representatives offered well-thought-out arguments for rejecting the bullet-listed “Core News Facts” section of the…

CommonCraft has long been one of my favorite blogs. To this day I still point people to a post that’s now a couple years old explaining the difference between blogs and message boards. Lately, CommonCraft’s Lee LeFever has been cranking out terrific videos using a paper-animation technique that explain complex Web 2.0 concepts in “Plain English.” The latest covers social bookmarking, using del.icio.us as…

Measurement of social media’s value continues to be a hot issue, and now another group has taken a stab at developing a calculation to make that assessment. In this case, it’s “a tool to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like FAcebook and Myspace.” The calculator comes from

It’s been over a year since I bragged about taking the top spot among all speakers at the 2006 IABC conference. Alas, there shall be no repeat this year. I came in at number two among 70 speakers for my talk on “Edge Content and the Wisdom of Crowds.” I understand that top honors went to one of the post-conference speakers (who had 3-1/2…

See Update at the end of this post.

As a PR person, I have to admit things are getting pretty weird when I find myself rolling my eyes at the volume of press releases and pitches that find their way to my in-box. Most get a quick glance, just in case they might be interesting, followed by an even quicker deletion.…

Forrester has announced that it is intorducing an awards competition—the “Groundswell Awards”—to honor excellence in business application of “social technologies”—that is, blogs, wikis, widgets and the like. The Cambridge, Massachusetts-based tech and market research company believes that social media needs an awards program of its own, just as the movies have Oscars and journalists have Pulitzers (and communicators have Gold Quills and Silver Anvils).

Problem is, social…

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