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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I received an invitation a few weeks back to write a post for Brandweek, and was delighted to take Senior Online Editor Rory Thompson up on the offer. Of course, I don’t work in marketing—never have—so it took some thought to come up with a theme that addressed branding. I settled on the impact bad customer service has on a brand and how social…

General Motors’ GMnext effort may provide a glimpse into the future of corporate communications in a world becoming dominated more and more by social media.

imageOstensibly the foundation of GM’s 100th birthday celebration, GMnext is really a launch pad for GM’s move into that amorphous Web 2.0 notion known as “the conversation.” Participation will include senior executives up to and including Chairman and CEO Rick Wagoner,…

Joe Thornley, CEO of Thornley Fallis, is proposing a face-to-face roundtable discussion on the issue of measuring the impact of social media with a white paper as the outcome of the gathering. Joe is suggesting linking the roundtable to both Third Tuesday and the upcoming Mesh Conference in May.

I’m all over this and will make every effort to be there (schedule…

In a recent episode of Inside PR (one of my must-listen podcasts), co-hosts Terry Fallis and David Jones ran through their Christmas wish-lists. Among David’s wishes was one for “a little more PRiness and a little less geek-out.” David lamented the tendency within the tech-savvy corner of the PR world to get wrapped up in the latest technologies and tools without regard for the…

Despite the fact that many engaged in the social media space want to make money, howls of protest erupt when anyone suggests charging for anything. There is an expectation that anything and everything offered through these channels should be free.

Free is good; I like free. By the same token, I don’t mind paying for something if I get value in return. More…

The end of the year brings three profound examples of the mainstreaming of social media.

First, there’s the Frozen Pea Fund and all related conversation around Susan Reynolds’ battle with breast cancer. Thousands of dollars have been raised through ad hoc campaign that cost essentially nothing, based on a connection made with people who had never met Susan personally. The grass roots…

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