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Shel Holtz
Communicating at the Intersection of Business and Technology
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GMnextIt has been six weeks since the launch of GMnext, General Motors’ ambitious communication effort aimed at tighter integration into the social media space and earnest, comprehensive engagement in conversation with customers and other constituents.

In this FIR Interview, Shel Holtz talked with GM’s Scot Keller and Christopher Barger about the initiative’s first month-and-a-half, lessons learned, surprises, things that have gone as expected and…

imageI had a call a week or so ago from someone who was facing a dilemma. She had the budget to attend one conference and couldn’t make up her mind between the Ragan Social Media Conference in Vegas (March 5-7) or the SNCR New Communications Forum in California’s wine country (April 22-25). It took me a minute to answer, since the question…

Business adoption of social media: It’s not about employee rights

The caller to today’s live episode of “For Immediate Release” (via BlogTalk Radio) was something of a revelation. Evidently, there are those who believe the counsel I and other communication consultants give to organizations about the adoption of social media is based on a fundamental belief in an employees’ right to do whatever they want.

Not…

In nearly every discussion of the Social Media Release (SMR)—whether it’s one I’m having with a group of people or one taking place on somebody’s blog—the same question keeps coming up: “Has anybody done the research to determine whether journalists even want something like this?”

It’s too easy to point to Tom Foremski’s original post calling for a serious updating of the trusty press release and note that Tom’s a…

There is no limit to the uses to which companies can put social media, but companies have to be willing to experiment in order to discover those uses. A lot of companies are reluctant, for one reason or another, to undertake such experimentation. (See my post on why companies resist social media for elaboration.) General Motors is not one of them.

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Utterz video:

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