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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Of all the questions I’m asked about social media, its applicability in business-to-business companies is probably the most common. Come to think of it, it’s not always posed in the form of a question. Just as often, it’s a statement: “There’s no role for social media in B-to-B.”

Social media actually makes more sense in B-to-B companies than business-to-consumer firms.

A lot of B-to-B companies evidently agree.…

Shel HoltzA significant portion of my family is made up of lawyers. My brother, an uncle, several cousins all practice law of one type or another. I’ve also worked closely with corporate attorneys over the course of my career, and I can’t think of one who wasn’t a good, decent person. So I don’t view lawyers through the stereotypical filter that has produced volumes of…

I’m on a real “new media doesn’t kill old media” kick this week.

There has been a lot of interesting commentary in the wake of Encyclopaedia Britannica’s announcement last week. (Disclosure: Britannica has been a client.) In case you missed it, Britannica is broadening its collaborative features, allowing both experts and readers to contribute content without diminishing the authoritative, edited content at the core of its…

It’s gotten hard to pay attention to technology news without hearing a report from Websense or Challenger, Gray & Christmas or some consultancy tallying up the lost productivity companies suffer as employees spend time on Facebook and other non-work-related websites. The numbers sometimes reach into the billions of dollars. How do companies survive?

The answer of course, is that the studies are a load…

During yesterday’s FIR call-in episode dealing with PR spam, the issue of the press release arose—not surprisingly, since so much PR spam arrives in the form of traditional narrative press releases. Stowe Boyd—whose contribution to the panel discussion was invaluable—reiterated a point he’s been making for a while: He’d rather just read a blog post about an announcement.

This an other ongoing resistance to the idea of the

imageWhile working on a proposal for a consulting project, I’ve had an opportunity to give a lot of thought to some of the most dearly held notions of organizational communication in the era of social computing: There are no more audiences and there is no market for your message.

As with any popular belief, there are grains of truth to these, but by…

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