Posted on May 27, 2009 10:02 am by Shel Holtz | Marketing | Social Media
Among the boatload of ways you can slice and dice social media from a business perspective, there are these two: Your use of social media can be organic and it can be campaign-based.
I raise the issue because I’ve noticed an increasing number of posts suggesting that social media doesn’t lend itself to the campaign mentality, a vestige of old-marketing thinking. “Dude, you just don’t…
Posted on May 25, 2009 2:04 pm by Shel Holtz | Death Watch | RSS | Social Media | Twitter
In a post on November 17, 2008, I created the Death Watch list, a rundown of various media whose death has been widely predicted. This is the second in a series of posts that takes a deeper dive into these.
A meme suggesting that Twitter is poised to replace RSS has been swirling through the social media space, but I largely…
Posted on May 22, 2009 6:35 pm by Shel Holtz | Social Media | Transparency
Warning: Long post follows!
I conducted a webinar on Wednesday for IABC, sponsored by Thomson Reuters, on “Tactical Transparency” which, not coincidentally, is the title of my latest book.
The on-demand recording of the session is now available; a free registration is required.
I promised to cover the questions that were asked during the session as a blog post. Here goes:
What are the first steps…
Posted on May 18, 2009 3:26 pm by Shel Holtz | Media | Social Media
I’ve been picking up a lot of increased chatter echoing the notion that the crowd—bloggers, Twitterers, and so forth—are poised to render the professional journalism unnecessary. These screeds generally decry journalism’s shortcomings and argue that the existence of so many observers, each passionate about their own interests, will produce better reporting.
Max Kalehoff recently cited Eric Burns, author of All the News That’s Unfit to Print…
Posted on May 1, 2009 7:10 am by Shel Holtz | Social Media | Social networks
In this FIR Interview, Shel Holtz and Jeremiah Owyang discuss Jeremiah’s new research report, “The Future of the Social Web.” (Jeremiah blogged about the report on his Web Strategy blog.)
Get this podcast:
About our Conversation Partner
Jeremiah serves the Interactive Marketing professional for Forrester Research, with a focus on social media…
Posted on April 28, 2009 9:28 pm by Shel Holtz | Business | Social Media
Ten years ago today, The Cluetrain Manifesto was unveiled. Since then, it has been held up by many as truth writ large. Others dismiss it is impractical, unrealistic, unworkable. In the middle are those who find wisdom in the Manifesto but wonder what all the fuss is about.
Lost in the debate about The Cluetrain Manifesto’s value, though, are the 95 theses that…
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